essay

The After Life App has great potential to compete with the existing clubbing software in the market. However, the app design work was conducted using insights collected from existing bibliographies as well as intensive market study. Most of the approaches used in this study enabled the designers to come with features that would capture Brighton students’ attention (Curtis, Lahiri and Brown, 2015). The major challenge that makes Android apps and Apple apps not to perform well in the current technology market is inadequate market research and reduced ability to address users’ needs.

Potential Frameworks, Techniques, and Theories

The positive impacts of the software can be measured using the general opinion given by users and its compatibility with internet connected devices. In this consideration, the PESTEL analysis was utilized at large to help the designers to install features that will stimulate positive usage of this application. This approach played a crucial role in guiding developers on how to create functions that would satisfy government and social needs (Joorabchi, Mesbah, and Kruchten, 2013). More importantly, the principle supported technological diversity where the app was engineered in such a way that it became flexible and easier to operate.

After launching a trial of this application, we witnessed a burgeoning development in user’s ability to control their clubbing ticketing behaviours. In this consideration, the app has been able to promote positive behaviour in the society and comply with the government rules and regulations. The goal of this app was to support operators in locating clubs of their choice at an affordable price (Song and Oh, 2016). Indeed, this app improves users’ ability to make sound clubbing decisions; thus, supporting ecological and legal considerations of this app.

The underlying hypothesis in the software development; the After Life App largely stimulates mental and physical impact on customers’ lives. Mainly, using this software client’s lifestyle is changed where they can only visit clubs which the app indicates (Pakroo, 2016). To a greater extent, when designing this App, the developers considered the software ability to enable long-lasting positive behaviours. The software plays a significant role in promoting user’s capability to locate secure clubbing sites which also offers high-quality services.

The other approach used in the design and development of this software is Tuckman principles. This model of software development ensured that the After Life software is beautiful to operate and it is entrenched on reminding customers about their best clubbing joints. In the quest to influence clients’ daily life, the team of developers remained focused since they had undergone Tuckman first and second stages, forming and storming where compatible individuals were selected. Notably, this approach argues that software developers need to solve or norm their differences to be able to come up with an app that instigate desirable behaviours (Stroulia, Fairbairn, Bazelli, Gibbs, Lederer, Faulkner, Ferguson-Roberts, and Mullen, 2013). Tuckman approach helped our group to perform well in assessing how clubbing behaviours promotes student’s quality of life.

According to Tuckman theory, many mobile applications have failed to consider the health needs of its operators. In this consideration, the After Life App designers took into consideration the need to reach a wider audience (Song and Oh, 2016). This App focused on becoming increasingly popular for good reasons because it offers a disclaimer that irresponsible clubbing behaviour can yield negative effects in their future (Middelweerd, Mollee, van der Wal, Brug, and te Velde, 2014). Furthermore, this theory helped designers of the After Life App to take advantage of the unhealthy clubbing practices in the modern society to enable youths to locate clubs where they can enjoy their lives responsibly and in a healthy manner.

The After Life App encourages students to intensify daily physical activities. That students will have to increase the number of times that they go to clubs in order to ascertain that the app is effective. However, the developers considered the 4 Ps’ marketing mix; that is affordable pricing and high-quality product. Accordingly, the app only proposed safe places where it also offered promotions to clients; for instance, it provides transport bonuses to reach specific clubbing destinations. In simple terms, the software has observed higher level marketing considerations which will aid it to gain an immense competitive advantage.

Interesting Technique and Frameworks

The application development phase placed more weight on 4 Ps marketing model although it also considered the other two important frameworks (PESTEL and Tuckman approach).

Application: This technique significantly influenced the way the developers decided to design the application with effective customer-oriented characteristics. Notably, the app services were offered at an affordable price; thus, heightening the usability of the After Life software (Trektere, Regan, Caffery, Flood, Lepmets, and Barry, 2017). The App featured the best clubbing places; hence, it successfully addressed users’ needs in the most ultimate way possible as compared to the current clubbing oriented applications in the market. The app also majored on providing their customers with rewards or promotion such as free transport services to clubs.

Results : Using this software development marketing approach, the After Life App has attracted the attention of many Android and Apple devices. In other words, users’ feels that the app is more valuable and affordable at the same time (Anohah, Oyelere and Suhonen, 2017). More importantly, individuals can run this application without facing complicated installation difficulties because the product quality supports installation in multiple Android and Apple devices. Looking at several users’ feedback reveals that the application enables users to navigate to different clubbing places without any problem.

Evaluation: This framework is crucial because it have really promoted the efficacy of this application. Accordingly, the combination of this model with the other two approaches offers a pool of ideas that our team used to come up with an all-inclusive application that would address student’s clubbing needs (Stroulia, Fairbairn, Bazelli, Gibbs, Lederer, Faulkner, Ferguson-Roberts, and Mullen, 2013). Uniquely, team members were able to learn few marketing strategies which they used to make this software competitive.

Conclusion

The most crucial framework of increasing productivity is cohesion and teamwork. Every new business should concentrate on bringing all stakeholders together; this practice promotes creativity or innovation. In our business plan, we considered the strengths of each member so that we could maximize on effectiveness and minor on probable weaknesses (Lewis and Wyatt, 2014). If we were given another chance to do things differently, I would propose we apply more motivation and incentive factors. This practice increases members focus toward attainment of business and personal goals. On the positive side, a new chance means that we will be able to rectify the small mistakes we have made so far.

References

Anohah, E., Oyelere, S.S. and Suhonen, J., 2017. Trends of mobile learning in Computing Education from 2006 to 2014: A systematic review of research publications. International Journal of Mobile and Blended Learning (IJMBL), 9(1), p. 33.

Boush, Ganapathy, V., Nagarakatte, S. and Iftode, L., 2015, November. Testing cross-platform mobile app development frameworks (t). In Automated Software Engineering (ASE), 2015 30th IEEE/ACM International Conference on (p. 51). IEEE.

Curtis, K.E., Lahiri, S. and Brown, K.E., 2015. Targeting parents for childhood weight management: development of a theory-driven and user-centered healthy eating app. JMIR mHealth and uHealth, 3(2), p.69.

Joorabchi, M.E., Mesbah, A. and Kruchten, P., 2013, October. Real challenges in mobile app development. In Empirical Software Engineering and Measurement, 2013 ACM/IEEE International Symposium on (p. 24). IEEE.

Lewis, T.L. and Wyatt, J.C., 2014. mHealth and mobile medical apps: a framework to assess risk and promote safer use. Journal of medical Internet research, 16(9), p.21.

Middelweerd, A., Mollee, J.S., van der Wal, C.N., Brug, J. and te Velde, S.J., 2014. Apps to promote physical activity among adults: a review and content analysis. International journal of behavioural nutrition and physical activity, 11(1), p.97.

Pakroo, P., 2016. The small business start-up kit: A step-by-step legal guide. Nolo.

Song, D. and Oh, E.Y., 2016. A Participatory Design Approach for a Mobile App-Based Personal Response System. Journal of Educational Technology Systems, 44(3), pp. 61.

Stroulia, E., Fairbairn, S., Bazelli, B., Gibbs, D., Lederer, R., Faulkner, R., Ferguson-Roberts, J. and Mullen, B., 2013, June. Smart-phone application design for lasting behavioral changes. In Computer-Based Medical Systems (CBMS), 2013 IEEE 26th International Symposium on (p. 96). IEEE.

Trektere, K., Regan, G., Caffery, F.M., Flood, D., Lepmets, M. and Barry, G., 2017. Mobile medical app development with a focus on traceability. Journal of Software: Evolution and Process.

EVALUATION OF TEAM MEMBER CONTRIBUTIONS Please give your overall assessment of other group members’ contribution according to the project quality and to the functioning of the group.
Name of group member (do not include yourself)	Percentage of Value Added to the Group Project (average must = 100%, ie if there are three other members in your group the values must total 300. If 4 members, then total =400)
MITCH	100%
JOEL	100%
KAZ	90%
MANAIEL	100%
GABRIEL	100%
MAX	100%
Comments: Where you have rated a team member particularly highly, please provide the reasons. Where you have awarded a lower score, please also briefly outline the reasons. WE ALL WORKED AS A GROUP THAT’S WHY I GRADED ALL THE SAME. I gave kaz 90 because he wasn’t here for the first assignment
“I confirm that the above evaluations of individual contributions are accurate. They are based on my best recollection of actual events. They are not based on my personal views of or relationships with other members of my group”
Signature: FARAH JADALLAH	Date: 28-04-2017

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