marketing

Running Head: AD CONTENT

AD CONTENT

Ad Content

Giulia Seabra

Southern States University

08/21/21

Introduction

Nike Air force 1 is a company best known for manufacturing various kinds and designs of shoes that are easily available in the market. They manufacture shoes for women, men, teenagers, and even kids. In this discussion, we will look at the various shoes advertised on different social media platforms that best suit the target. We will choose a picture from the internet and clearly describe using emotional words that can be attractive to the target market, which will be posted on a suitable social media platform for the target customers.

An example of the shoe above is one of the best made by Nike, and I would give it an emotional word "Your Comfort." The shoe is a boot kind of shoe mostly liked by teenagers. They normally look so smart and fit in all kinds of clothes that match them. Since teens are somehow playful and careless, the design of the shoes is best for them as it is tough for all kinds of weather because they are raised and mostly during rainy seasons when it is muddy for those living in the rural areas. The shoe also has a strong rubber sole for the best comfort of all time; the product also has strong races that can last for long and ensure once the teen put them on and tie, they stack well and are comfortable in their legs. The picture is suitable for Instagram and Linkedin.

“Your source of relaxing” the above shoe is suitable for those people who love sports such as football, skateboarding, etc. The shoe is comfortable and gives one a relaxing feeling because it has superior cushions on the inside. It also provides stability and flexibility in motion. For those involved in athletics and are likely to be doing their practice at night, the shoe has nighttime reflectivity. It can also be adjusted using shoelaces for breathability purposes. The photo can be posted on either Facebook or Instagram.

"Your Comfort and Relaxer," the kind of shoes made by Nike, are the best for kids' best design; their soles are flat for their comfort. The shoes also are very attractive to the eyes of the kid through the picture of the cartoon on them that makes them attracted to wear them and also while they are in a market where they have displayed children are likely to spot them and ask for them from their parents. They can be posted on Facebook so that parents can see or bill boards. Since kids have no access to social media, they see them in advertisements on billboards located on highways.

"Your Addictive" These rubbers kind of shoes are the best design by Nike Company made by Nike. Once the elderly wear them, they don't feel like removing them. The shoes are comfortable because they a flat and with a very good size sole. Rubbers are also light for their legs, so they can wear them for the longest time as they wish, there are also other elderly who go jogging to keep fit, and the shoes are best for that. The best advertisement for these shoes can be made in magazines and newspapers.

Conclusion

In conclusion, due to the achievements attained by the company, other companies should try and emulate what Nike is doing for them to acquire large market shares, which in turn lead to an increase in profit margins. I would also recommend the company engage in several portfolios of investments that are in line with their manufacturing industries. Doing this will ensure that if one portfolio is not making profits, the other is making big sales. They can use the BCG matrix to ensure they have cash cows, dogs, stars, and problem children to ensure they have along strategic marketing plan that will make them even more successful.