Advertising V

Alternative MarketingAlternative Marketing Guerilla MarketingGuerilla Marketing Product PlacementProduct Placement Point-of-Purchase

Displays Point-of-Purchase

Displays

Data MiningData Mining Customer

Relationship Management (CRM)

Customer Relationship

Management (CRM) Share of CustomerShare of Customer Frequency ProgramFrequency Program

FLASH CARDS

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ReferenceReference

The use of buzz, word-of-mouth, and lifestyle messages using limited resources

BackBack (Clow & Baack, 2016, p. 300)

Programs designed to obtain results by relying on creativity and new approaches to presenting the company’s products, which typically occurs at a time that the consumer is least expecting it

BackBack (Clow & Baack, 2016, p. 300)

Insertion of a product into a movie or television show in order to bring additional attention to the product

BackBack (Clow & Baack, 2016, p. 300)

Any display that advertises the product at the location that the consumer will buy the product

BackBack (Clow & Baack, 2016, p. 300)

Process of using computer data analysis software to mine data for meaningful information

BackBack (Clow & Baack, 2016, p. 329)

Programs designed to build long-term loyalty and relationships with customers

BackBack (Clow & Baack, 2016, p. 329)

Percentage of expenditures a customer makes with one particular firm compared to total expenditures in that product’s category

BackBack (Clow & Baack, 2016, p. 329)

Marketing program designed to promote loyalty by providing incentives to customers who make repeated purchases with one company

BackBack (Clow & Baack, 2016, p. 329)

BackBack

Clow, K. E., & Baack, D. (2016). Integrated advertising, promotion, and marketing communications (7th ed.).

Pearson.