Advertising part 4

Digital MarketingDigital Marketing E-commerceE-commerce Interactive MarketingInteractive Marketing Search Engine

Optimization (SEO) Search Engine

Optimization (SEO)

Behavioral TargetingBehavioral Targeting Social Media Social Media Viral Marketing Viral Marketing Content Marketing Content Marketing

FLASH CARDS

Click on each card to view the definition.

ReferenceReference

Marketing that incorporates the components of e-commerce, Internet marketing, mobile marketing, and social media

Digital Marketing

BackBack (Clow & Baack, 2016, p. 247)

Selling goods and services on the Internet

E-Commerce

BackBack (Clow & Baack, 2016, p. 247)

Development of marketing programs that create interplay between consumers and businesses

Interactive Marketing

BackBack (Clow & Baack, 2016, p. 247)

The process of increasing the probability of a particular company’s website emerging from a search

Search Engine Optimization (SEO)

BackBack (Clow & Baack, 2016, p. 247)

Using web data to identify and target individuals most likely to purchase an item

Behavioral Targeting

BackBack (Clow & Baack, 2016, p. 247)

Any digital tool that allows individuals to socialize on the Web

Social Media

BackBack (Clow & Baack, 2016, p. 272)

An advertisement tied to an email or other form of online communication in which one person passes on the advertisement or email to other consumers

Viral Marketing

BackBack (Clow & Baack, 2016, p. 272)

Providing useful information and product-use solutions to potential customers

Content Marketing

BackBack (Clow & Baack, 2016, p. 247)

BackBack

Reference

Clow, K. E., & Baack, D. (2016). Integrated advertising, promotion, and marketing communications (7th ed.).

Pearson.