Rewriting

The main objectives we will be focusing on are increasing brand/business exposure, building clientele, separation from other salons and helping others for a cause.

Nonprofits benefit through Meraki giving back

Strategy

The main objectives we will be focusing on are increasing brand/business exposure, building clientele, separation from other salons and helping others for a cause. In order to increase brand exposure, we must look at and analyze what we can do with social media. Companies who have successful social medias tend have easier times at getting their name and brand out there. Social media is also free which benefits businesses immensely by having advertisements with no cost. We will look at sites such as Instagram (500 million daily active users, up from 150 million in January 2017), (Statista , 2018), and Facebook (2.07 billion monthly active users), (Statista, 2018). An important part of brand exposure includes reviews from previous clients and appointments. If Meraki were to have positive reviews on sites such as Yelp, or Google review, it can lead to more potential clients who are in need for a new salon/barbershop. So by encouraging clients who have previously visited to write the reviews, those potential clients will feel more reassurance when coming to Meraki for the first time. Not only will these reviews increase the amount of clients, it can help Meraki stand out compared to the competition. Another way Meraki can separate from competition is by getting involved with millenials and hosting events for a cause. Millenials love participating with and being loyal to companies who want to help others and not just focus on soley the business. They support companies that do good, so making social entrepreneurship a smart business model to follow.

Nonprofits

Nonprofits benefit through Meraki giving back. The rainforest benefits from the proceeds earned at the Meraki Mustache Dash 5k. If Meraki pairs up with another local nonprofit the community will see the benefits. The community would be helped by the nonprofit being able to achieve more. The homeless in the area could benefit by getting free haircuts by improving their hygiene and increasing their odds of finding employment. Meraki could have an area outside in the parking lot for local doctors and nurses or the health department to come and examine the people. Once the people are examined for things such as lice then they can get a free haircut. Meraki could do a lot of good around the world while promoting their name.