Advertising Plan

The Background:

National University is a non-profit university that is based out of San Diego. This university creates an environment for students to learn and extend their knowledge within a flexible schedule. Very different from other universities, National offers online nationwide classes that last only four weeks each.

The Objective:

The primary objective is to convince the consumers that National University can better their lives by enrolling and furthering their education. With this objective, enrollment should increase by at least 10% within a year.

The Audience:

We are targeting an audience of men and women of all ages who are interested in furthering their education. People who are freshly graduated from high school to parents who never had the chance to go to college and want to start now. Current students are also candidates, because we offer many different degrees of all levels.

The Competition:

We compete with other local universities, but since we offer such a flexible program, we have that over the others.

The Main Idea:

The main idea is to provide men and women of all ages and backgrounds a chance to become a college graduate at their own pace, with no rush or stress.