W5A

Running head: ADVERTISING 1

ADVERTISING 5

ADVERTISING

Brand Name	Date	Broadcast	Outdoor	Print	Public Service	Product placement	Online/Mobile
Apple	9/20	Tv ads		Print ads		Celebrities Popular shows	Facebook
Starbucks	9/20	Tv ads					Instagram Twitter
Nike	9/20	Tv ads		Print
Coca Cola	9/20	Tv ads	Billboards
Walmart	9/20	Tv ads	Billboards
AT&T	9/20	Tv ads

Advertising Study

In today's competitive business world, marketing and advertising have become a critical factor in the survival of entrepreneurial businesses. Marketing and advertising have become tools that enhance profitability and brand awareness in existing and new markets worldwide. The marketing strategies available for entrepreneurs include the marketing mix (4Ps), product, place, price, and promotion. The marketing decision of each business tends to depend on the company's target market, and the marketing mix elements have to fit into the needs of the company (Ramos, 2016). Marketing strategies such as the provision of discounts to consumers, personal selling, and Entrepreneurial marketing strategies and advertisement cuts across social media platforms such as Twitter, Instagram, Facebook, and YouTube channels have heightened the purchasing intentions among consumers. Digital advertisements have become common today because the internet is everywhere, and people are tied to digital media, and marketers can reach a wide range of customers. Broadcast media such as TV and radio, print ads, commercial ads, billboards, celebrities, and popular shows are reliable advertisement channels for marketers.

The advertisement study I conducted provided in-depth knowledge about where to market products using six different brands. Based on the research, the three popular advertisements channels that I tracked include the use of broadcasts, especially TV ads, prints ads, and outdoor campaigns-billboards. The most popular advertisement type of the three was broadcasting-TV ads. The six brands that I incorporated in my study, Apple, Starbucks, Nike, Coca Cola, Walmart, and AT&T, use TV ads for advertising their products and services to reach a wide range of consumers. During the two-day study of advertisement types used in various brands, I was surprised by the fact that marketers do not heavily utilize social media platforms. Social media advertisement is essential because it attracts consumers from all over the world hence increasing brand awareness. I thought it's because brands have realized that they need to use a channel that can cause a long-term impact on customers. TV ads have a significant influence on consumers; customers can remember a brand easily if it is regularly relayed on their TV screens.

TV ads are the most effective brand awareness channel because they reach a larger audience in a short span of time. I would use in my venture television advertisements because they keep the brand alive in the consumer's mind for a very long time (Beno & Dhandapani, 2018). In modern marketing, branding is an effective tool. The level of persuasion that is vested in ads enhances consumers' potential to get attracted to a product or brand. Broadcast media is very popular in various parts of the world. I believe that the target market of the business venture I want to pursue can be reached faster and efficiently. Compared to social media platforms, TV conveys the brand's advertisements from time to time. The internet has structured the content that is provided to consumers based on their tastes, and preferences and there are higher chances of people missing the brand ads on such platforms. The commercials have to be tailored in a manner that will influence consumer-purchasing behavior (Rameez Bava, 2020). A brand's success is embodied in marketing and advertisement strategies that target consumer emotions that drive their intention to purchase a product and recall a brand. I have to consider the content and media quality to enhance the effectiveness of the commercials.

References

Beno, S., & Dhandapani, S. (2018). Amazon: Effectiveness of television advertisements.  INTERNATIONAL JOURNAL OF ADVANCED RESEARCH IN MANAGEMENT, ARCHITECTURE, TECHNOLOGY AND ENGINEERING. https://www.researchgate.net/publication/325817914_Amazon_Effectiveness_of_television_advertisements

Rameez Bava, A. (2020). Impact of media advertisement on consumer behaviour. https://journals.sagepub.com/doi/full/10.1177/0973258618822624

Ramos, S. V. (2016). Entrepreneurial Marketing: A Historical Exploration and Implications for Practice. https://firescholars.seu.edu/cgi/viewcontent.cgi?article=1046&context=honors