SMART Objectives and KPIs
karinab123
ADV4323Strategyvs.Goals.pptxBeing strategic
ADV4323
A strategy is:
A way of getting from one place - Where we are now
To another place -
Where we want to go
Where we want to go
Could be a “GOAL”
It’s not smart unless:
Specific
Measurable
Achievable
Relevant
Timebound
SWOT
Situation Analysis
Internal
Strengths
External
Opportunities
Threats
Weaknesses
Steps to strategic plan
Problem statement
Where do we want to go – overall goal
Target audience
Situation analysis
SMART goals (Objectives)
Work plan
Timeline + budget = Editorial Plan
Deploy tactics = Social Media Calendar
Sort of A correction to THE lecture
First is a general (not smart) goal
That leads to a strategy for achieving it
Which leads to a smart goal or objective
Here you must research your situation and your audience
Then you can either choose a channel based on the audience
Or choose tactics based on your audience
Then do the other thing
I imply that there is a fixed sequence of events from goals to strategy to objective etc.
THERE IS NOT
