Campaign Plan/Customer Journey Map

Creating a Customer Journey Map

Assignment Instructions

You will be working in your team for this assignment.

Based on the company you have been working on this past semester, create a customer journey map for that product or service associated with your campaign.

What is a Customer Journey Experience Map?

Experience mapping is a strategic process of capturing and communicating complex customer interactions. The activity of mapping builds knowledge and consensus across your organization, and the map helps build seamless customer experiences. This exercise is to start getting your brain thinking in terms of strategic creativity. See sample below:

Customer Journey Map For

Persona Name

Persona Description

U se

r G o

al s

U se

r Ex

p ec

ta tio

ns T

im e

Pr o

ce ss

To uc

hp o

in ts

Ex p

er ie

nc e

Pa in

P o

in ts

Pr o

b le

m s

Id ea

s

Aware Research Choose Communication Docs Paying Exams

Submission

Submit the assignment in a PDF into the appropriate assignment folder. Please check your syllabus for the assignment deadline.