google addwords

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AdSubmissionSpreadsheet2017.xlsx
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Campaign 1

CLIENT: SAMPLE AD EXTENSIONS
Structured Snippet Extensions (Select your header from the dropdown menu in Cell AB2)
CAMPAIGN NAME: Headlines 19 Headline 1 - Max 30 Headline 2 - Max 30 19
GEO TARGET: Display URL + 2 Optional Paths Client's URL URL Path Max 15 15 URL Path Max 15 15 Sitelinks Callouts
Complete Alphabetized Keyword List Campaign Negatives Description Long Description. Max 80. The field to the right counts your characters. 73 Sitelink 1 Callout 1 - max 25
Landing Page URL The page you wish to drive traffic to on your client's site. Link Text - 25 max Callout 2 - max 25
Final URL Callout 3 - max 25
**Note the use of Dynamic Keyword Insertion in the first headline of Ad 3. Feel free to use it elsewhere in your ads too. Description Line 1 - 35 max Callout 4 - max 25
Description Line 2 - 35 max
AD GROUP 1 NAME: Sitelink 2 Call
Link Text - 25 max Phone Number
AD GROUP 1 KEYWORD LIST AD GROUP 1 ADS AD 1 AD 2 AD 3 Final URL
Headlines 0 0 0 0 11 {KeyWord: } 0 Description Line 1 - 35 max
Display URL + 2 Optional Paths 0 0 0 0 0 0 Description Line 2 - 35 max
Description 0 0 0 Sitelink 3
Landing Page URL Link Text - 25 max
Final URL
Description Line 1 - 35 max
Description Line 2 - 35 max
Sitelink 4
Link Text - 25 max
Final URL
Description Line 1 - 35 max
AD GROUP 2 NAME: Description Line 2 - 35 max
AD GROUP 2 KEYWORD LIST AD GROUP 2 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 3 NAME:
AD GROUP 3 KEYWORD LIST AD GROUP 3 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 4 NAME:
AD GROUP 4 KEYWORD LIST AD GROUP 4 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 5 NAME:
AD GROUP 5 KEYWORD LIST AD GROUP 5 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 6 NAME:
AD GROUP 6 KEYWORD LIST AD GROUP 6 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 7 NAME:
AD GROUP 7 KEYWORD LIST AD GROUP 7 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL

Campaign 2

CLIENT: SAMPLE AD EXTENSIONS
Structured Snippet Extensions (Select your header from the dropdown menu in Cell AB2)
CAMPAIGN NAME: Headlines 19 Headline 1 - Max 30 Headline 2 - Max 30 19
GEO TARGET: Display URL + 2 Optional Paths Client's URL URL Path Max 15 15 URL Path Max 15 15 Sitelinks Callouts
Complete Alphabetized Keyword List Campaign Negatives Description Long Description. Max 80. The field to the right counts your characters. 73 Sitelink 1 Callout 1 - max 25
Landing Page URL The page you wish to drive traffic to on your client's site. Link Text - 25 max Callout 2 - max 25
Final URL Callout 3 - max 25
**Note the use of Dynamic Keyword Insertion in the first headline of Ad 3. Feel free to use it elsewhere in your ads too. Description Line 1 - 35 max Callout 4 - max 25
Description Line 2 - 35 max
AD GROUP 1 NAME: Sitelink 2 Call
Link Text - 25 max Phone Number
AD GROUP 1 KEYWORD LIST AD GROUP 1 ADS AD 1 AD 2 AD 3 Final URL
Headlines 0 0 0 0 11 {KeyWord: } 0 Description Line 1 - 35 max
Display URL + 2 Optional Paths 0 0 0 0 0 0 Description Line 2 - 35 max
Description 0 0 0 Sitelink 3
Landing Page URL Link Text - 25 max
Final URL
Description Line 1 - 35 max
Description Line 2 - 35 max
Sitelink 4
Link Text - 25 max
Final URL
Description Line 1 - 35 max
AD GROUP 2 NAME: Description Line 2 - 35 max
AD GROUP 2 KEYWORD LIST AD GROUP 2 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 3 NAME:
AD GROUP 3 KEYWORD LIST AD GROUP 3 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 4 NAME:
AD GROUP 4 KEYWORD LIST AD GROUP 4 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 5 NAME:
AD GROUP 5 KEYWORD LIST AD GROUP 5 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 6 NAME:
AD GROUP 6 KEYWORD LIST AD GROUP 6 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 7 NAME:
AD GROUP 7 KEYWORD LIST AD GROUP 7 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL

Campaign 3

CLIENT: SAMPLE AD EXTENSIONS
Structured Snippet Extensions (Select your header from the dropdown menu in Cell AB2)
CAMPAIGN NAME: Headlines 19 Headline 1 - Max 30 Headline 2 - Max 30 19
GEO TARGET: Display URL + 2 Optional Paths Client's URL URL Path Max 15 15 URL Path Max 15 15 Sitelinks Callouts
Complete Alphabetized Keyword List Campaign Negatives Description Long Description. Max 80. The field to the right counts your characters. 73 Sitelink 1 Callout 1 - max 25
Landing Page URL The page you wish to drive traffic to on your client's site. Link Text - 25 max Callout 2 - max 25
Final URL Callout 3 - max 25
**Note the use of Dynamic Keyword Insertion in the first headline of Ad 3. Feel free to use it elsewhere in your ads too. Description Line 1 - 35 max Callout 4 - max 25
Description Line 2 - 35 max
AD GROUP 1 NAME: Sitelink 2 Call
Link Text - 25 max Phone Number
AD GROUP 1 KEYWORD LIST AD GROUP 1 ADS AD 1 AD 2 AD 3 Final URL
Headlines 0 0 0 0 11 {KeyWord: } 0 Description Line 1 - 35 max
Display URL + 2 Optional Paths 0 0 0 0 0 0 Description Line 2 - 35 max
Description 0 0 0 Sitelink 3
Landing Page URL Link Text - 25 max
Final URL
Description Line 1 - 35 max
Description Line 2 - 35 max
Sitelink 4
Link Text - 25 max
Final URL
Description Line 1 - 35 max
AD GROUP 2 NAME: Description Line 2 - 35 max
AD GROUP 2 KEYWORD LIST AD GROUP 2 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 3 NAME:
AD GROUP 3 KEYWORD LIST AD GROUP 3 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 4 NAME:
AD GROUP 4 KEYWORD LIST AD GROUP 4 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 5 NAME:
AD GROUP 5 KEYWORD LIST AD GROUP 5 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 6 NAME:
AD GROUP 6 KEYWORD LIST AD GROUP 6 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 7 NAME:
AD GROUP 7 KEYWORD LIST AD GROUP 7 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL

Campaign 4

CLIENT: SAMPLE AD EXTENSIONS
Structured Snippet Extensions (Select your header from the dropdown menu in Cell AB2)
CAMPAIGN NAME: Headlines 19 Headline 1 - Max 30 Headline 2 - Max 30 19
GEO TARGET: Display URL + 2 Optional Paths Client's URL URL Path Max 15 15 URL Path Max 15 15 Sitelinks Callouts
Complete Alphabetized Keyword List Campaign Negatives Description Long Description. Max 80. The field to the right counts your characters. 73 Sitelink 1 Callout 1 - max 25
Landing Page URL The page you wish to drive traffic to on your client's site. Link Text - 25 max Callout 2 - max 25
Final URL Callout 3 - max 25
**Note the use of Dynamic Keyword Insertion in the first headline of Ad 3. Feel free to use it elsewhere in your ads too. Description Line 1 - 35 max Callout 4 - max 25
Description Line 2 - 35 max
AD GROUP 1 NAME: Sitelink 2 Call
Link Text - 25 max Phone Number
AD GROUP 1 KEYWORD LIST AD GROUP 1 ADS AD 1 AD 2 AD 3 Final URL
Headlines 0 0 0 0 11 {KeyWord: } 0 Description Line 1 - 35 max
Display URL + 2 Optional Paths 0 0 0 0 0 0 Description Line 2 - 35 max
Description 0 0 0 Sitelink 3
Landing Page URL Link Text - 25 max
Final URL
Description Line 1 - 35 max
Description Line 2 - 35 max
Sitelink 4
Link Text - 25 max
Final URL
Description Line 1 - 35 max
AD GROUP 2 NAME: Description Line 2 - 35 max
AD GROUP 2 KEYWORD LIST AD GROUP 2 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 3 NAME:
AD GROUP 3 KEYWORD LIST AD GROUP 3 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 4 NAME:
AD GROUP 4 KEYWORD LIST AD GROUP 4 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 5 NAME:
AD GROUP 5 KEYWORD LIST AD GROUP 5 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 6 NAME:
AD GROUP 6 KEYWORD LIST AD GROUP 6 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL
AD GROUP 7 NAME:
AD GROUP 7 KEYWORD LIST AD GROUP 7 ADS AD 1 AD 2 AD 3
Headlines 0 0 0 0 11 {KeyWord: } 0
Display URL + 2 Optional Paths 0 0 0 0 0 0
Description 0 0 0
Landing Page URL