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ADMIN 4900 Business Plan Final Paper Basic Outline

Part 1

Organization (i.e., business, government, or nonprofit) name

Street address

City, state, ZIP

Business phone

Website URL

Email address

Current Product/Service problem to solve

· Problem Characteristics

· Problem effects on stakeholders

· Why is it important

Product Characteristics

· Uniqueness, niche

· High/low cost

· Distribution channel of product/service

Part 2 (Management)

· Industry History

· Market and Industry Definition

· Major Competitors and Descriptions

· Who are the top 3 competitors?

· Strengths and weaknesses of each

· Competitor Strategies and niche

· Product History

· Product features

· What problem does product solve

· Product Category Sales

· Previous Performance Versus Competition History

· Estimated Market Shares

· Company History

· Start

· Size

· Major changes

· Mission & Vision statement

· Organization Plan

· Who is in charge?

· Departments/division leaders

· Org Chart

· Leadership style

· Hiring Practices

Part 3 (Information Systems & Supply Chain)

Technology Available

· Purchased or proprietary

Primary Research Collection

· Personal interviews

· Focus groups

· Survey data collection and analysis

· Customer purchase data

Technology Advancements

· Operational

· Media driven

· Data collection

Part 4 (Marketing)

SWOT Analysis

· Internal Factors

· Strengths

· Weaknesses

· External Factors

· Opportunities

· Threats

Customer Analysis

· Total Market Size

· Target Market trends growth/shrinkage

· Market Potential and realistic future forecast

· Barriers to entry such as technology, qualified employees, high startup costs

Demographic Market Segments:

· Age - History

· Gender

· Marital Status – Family Life Cycle

· Income – Social Status

· Education – Social Status

· Purchase behavior

· Communication Style

· Geographic

· Other

  Psychographic Consumer Behavior:

· Personal activities

· Group activities

· How time is spent

· How they think (decision process)

· Other

Media and Communications used

· Traditional

· Nontraditional

· Social

· Search engines

Part 5 (Public Administration) Comment by Anna Ni: Based on Dr. Anderson’s comments

· Identify local, state, national or international laws or policies that will impact organizational operations including any:

· Environmental regulatory issues

· Planning and Zoning issues

· Employee compensation requirements and labor laws

· Licensing or permit requirements

· Impact of any international laws or protocols

· Community Engagement Plan

· Identify community organizations that may impact the organization.

· Identify government entities that will impact organizational activities.

· Identify local demographics and how they may impact the organization.

· Identify local, state and national organizations recommended to be joined or supported.

· Identify issues of Ethics or Corporate Social Responsibility that could impact organizational operations.

· Impact of product or service or employment plan

· Diversity Management Plan

· Social Equity issues, particularly those related to race or gender

Part 6 (Accounting and Finance)

Purpose of Financial Documents

· Demonstration to possible investors

· Provide a measure to actual results

· Risk evaluation

Types of Financial Documents

· Personal Financial Statement

· Sources and Uses of Funds

· Proforma Cash Flow Statement

· Income Statement

· Balance Sheet

· Common Size Financial Statement

· Three-year Income Projection

· Break-Even Analysis

· Financial Statement Analysis

· Liquidity Analysis

· Profitability Analysis

· Debt Measures

· Investment Measures (ROA and ROI)

Part 7

Objectives and Goals

· Expected results

· Within course time frame

· Future

Strategic and Tactical Recommendations

· Strategy to accomplish goals

· The tactics to meet the strategic goals

Message

· Explanation and justification of message

· Consistent layout design and mandatory inclusions

· Examples of message and graphics

Promotions

· Explanation and justification of promotions

· Examples of promotional tools

Media

· Media Chart of all running Marketing Communications advertising and promotions

Measurement

· How will we measure the success?

· Benchmark and success measurement

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Start Business Plan over from the beginning.

· Single voice

· Pictures & Graphs

· Real samples ready to use

· Visually pleasing color and layout

Add to beginning:

· Cover

· Table of Contents

· Executive Summary

Add to end:

· Elevator Speech

· 30 second elevator speech of the problem, goal, and success.

· Conclusion

· Less than 1 page

· References

· APA format

· All Secondary Research - published databases, journal articles, trade magazines, newspapers

· Appendices

· Not included in page count

Part 8

Final Presentation:

· Graphic and text based

· Can use voice and/or video

· Maximum length 3 minutes