adm ass 3

Secondary Data & Research Road Map

1. Secondary Data (Provide 3 different references)

· What is the difference between primary and secondary information?

· Why do you think it is important to collect secondary data before primary?

2. Demographic Characteristics Riverside County (reference)

· Gender

· Age

· Married

· Household income

· What percent of people aged 25 years plus have a Bachelor’s degree or higher?

3. Psychographic Characteristics Riverside County (reference)

· Values

· Lifestyle

· Attitudes

4. Demographic Characteristics San Bernardino County (reference)

· Gender

· Age

· Married

· Household income

· What percent of people aged 25 years plus have a Bachelor’s degree or higher?

5. Psychographic Characteristics San Bernardino County (reference)

· Values

· Lifestyle

· Attitudes

6. Research Road Map (Provide 3 different references)

· What is a research roadmap?

· Why is it important to have one?

· Provide a sample research road map.

7. Minimum 6 academic journal articles + 10 newspaper/internet articles researching restaurants, service, food trends, hospitality.

· Reference with link

· One or two sentence overviews for each reference

· 16 total articles