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Chapter Three

Communication and Identity: Creating and Presenting the Self

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Looking Out, Looking In

1

Communication and the Self

Self-concept: the relatively stable set of perceptions you hold of yourself

Self-esteem: evaluations of your self-worth

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Communication and the Self

Biological and social roots of the self

Biology and the self

Personality

Socialization and self-concept

Reflected appraisal

Social comparison

Reference groups

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Communication and the Self

Characteristics of the self-concept

The self-concept is subjective

Often distorted positively or negatively due to:

Obsolete information

Distorted feedback

Perfectionism

Social expectations

Internet-mediated reflected appraisal

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Communication and the Self

Characteristics of the self-concept

The self-concept resists change

Cognitive conservatism: the tendency to seek and attend to information that conforms to an existing self-concept

Embracing a more positive self-image:

Have realistic perceptions

Have realistic expectations

Have the will to change

Have the skill to change

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Communication and the Self

Culture

Individualism/collectivism

Co-cultural identity

Gender

Different messages aimed at males and females

Self-esteem influenced by gender

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Communication and the Self

Self-fulfilling prophecy: a person’s expectations of an event, and his or her subsequent behavior based on those expectations, make the event more likely to occur

Self-imposed prophecies

Prophecies imposed by one person on another

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Presenting the Self: Communication as Impression Management

Impression management: the communication strategies that people use to influence how others view them

Perceived self

Presenting self (face)

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Presenting the Self: Communication as Impression Management

Characteristics of impression management:

We strive to construct multiple identities

Impression management is collaborative

Impression management can be deliberate or unconscious

Why manage impressions?

To start and manage relationships

To gain compliance of others

To save others’ face

To explore new selves

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Presenting the Self: Communication as Impression Management

Face-to-face impression management

Manner

Appearance

Setting

Online impression management

Impression management and honesty

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Self-Disclosure in Relationships

Models of self-disclosure

Social penetration model

Breadth

Depth

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Self-Disclosure in Relationships

Models of self-disclosure

Johari window

Open area

Blind area

Hidden area

Unknown area

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Self-Disclosure in Relationships

Benefits of self-disclosure

Catharsis

Reciprocity

Self-clarification

Self-validation

Building and maintaining relationships

Social influence

Risks of self-disclosure

Rejection

Negative impression

Decrease in relational satisfaction

Loss of influence

Hurting the other person

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Self-Disclosure in Relationships

Guidelines for self-disclosure

Is the other person important to you?

Are the amount and type of disclosure appropriate?

Is the risk of disclosing reasonable?

Will the effect be constructive?

Is the self-disclosure reciprocated?

Do you have a moral obligation to disclose?

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.

Alternatives to Self-Disclosure

Alternatives to self-disclosure

Silence

Lying

Benevolent lie

Equivocating

Hinting

Ethics of evasion

Cengage Learning. Looking Out, Looking In, 15th Edition © 2016. All rights reserved.