MIS response

1.The product service I would develop is Voice Translator. As the time goes on, the world gets more extensive. Business thoughts around translation will be a huge market to follow. Google Translate as of now gets 277 million months to month look demonstrating that individuals need all the assistance deciphering, they can get. In case you're an entrepreneur, offering to a worldwide crowd with content in various dialects will assist you with contacting more individuals.

A. Voice translators are the one where the spoken conversational phrases are translated instantly to the language we desire. The benefits of voice translator include:

·         Voice translators are usually pocket sized and would be easy to carry.

·         It will be easier for a listener to understand the conversation in his own language which in turn eliminates the need of a person translator.

B. The potential customers may be anyone. Any individual who wants to understand the foreign language could use this translator. To advance this opportunity you could concentrate on job titles. In case you're focusing on individuals on Facebook, you can target individuals with jobs that require a lot of travel like CEOs, business visionaries, flight attendants, pilots, and computerized travelers. They'll likely discover the gadget supportive in their correspondences with colleagues or those associated with regular connections.

2.The marketing of this product can be done via Amazon, Facebook and Google Advertisements.

Amazon

Advantages:

·         Huge potential for sales since the size of amazon users is potentially high and it’s faster in reaching individuals

·         Helps in earning repeated business without marketing.

 

Disadvantages:

·         High Marketplace fees

·         Sometimes they offer service to clients at our expense

Facebook

Advantages:

·         Better customer interaction.

·         Reaches a refined customer (Parker, 2019).

Disadvantages:

·         High Development cost

·         Takes a lot of time for loading which might change the customers mind and leave that environment.

Google Advertisements via Google Search Engine

Advantages:

·         Grab attention of the customers.

·         We get higher conversion rates (Szymanski, Lipinski, 2018).

Disadvantages:

·         We should pay for each and every click on the website.

·         Advertisements will stop if we don’t have budget.

References:

Szymanski, G., & Lipinski, P. (2018). Model of the effectiveness of google adwords advertising activities. International Scientific and Technical Conference on Computer Sciences and Information Technologie. Retrieved from  https://www.researchgate.net/publication/328815355_Model_of_the_Effectiveness_of_Google_Adwords_Advertising_Activities

Parker, J. (2019, August 28). The advantages and disadvantages of Facebook store - Knowband Blog. Retrieved from  https://www.knowband.com/blog/ecommerce-blog/pros-cons-facebook-store/