Social Media Campaign
Hurokoaty
Additionalresorces.docxAdditional resources
http://www.pewinternet.org/2016/11/11/social-media-update-2016/
http://blog.bufferapp.com/social-media-frequency-guide
https://blog.hootsuite.com/social-media-storytelling-1/
Feedback of what’s missing:
· First of all, please review this project resource, "How to Develop a Social Media Strategy" to help you develop your sections so they read less like a research paper and more like a marketing plan. The submission should have sections labeled (Goals & Objectives, Target Market, Metrics of Success, Past Twitter Analysis, Key Messages, etc as examples). Please revamp the layout of your plan so that you are covering each of the rubric requirement areas.
· Please review "How to Measure Social Media Marketing Success" and "Spokes of Hope - Social Media Metrics" to define the three metrics of success and to analyze their past performance on Twitter. Please define engagement, reach and conversion. Then, explain how they performed in the past social media Twitter campaign.
· Please review the instructions of the plan to identify the three target market segments that Spokes of Hope wants to target. Then use "Social Media Demographics for 2016" and "Measuring America" to show how the three segments currently use social media.
Rubric
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Plan accurately applies all social media terminology and concepts |
Yes Not Yet |
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Plan's specific goals and objectives are aligned with Spokes of Hope's primary goals |
Yes Not Yet |
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Plan clearly defines and explains metrics of success |
Yes Not Yet |
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Plan accurately interprets and applies social media metrics such as reach, engagement and conversion |
Yes Not Yet |
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Plan identifies target audiences and describes their use of social media |
Yes Not Yet |
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Plan selects specific social media platforms and justifies the selection |
Yes Not Yet |
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Plan describes strategies for making engaging social media content for each platform |
Yes Not Yet |
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Plan analyzes the effectiveness of Spokes of Hope's Twitter content |
Yes Not Yet |
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Plan accurately identifies ideal times to post social media content |
Yes Not Yet |
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Plan is consistent and well-supported with information from the Project Resources |
Yes Not Yet |
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Writing is clear, with no major errors |
Yes Not Yet |
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Any sources of information are cited using APA format, with no major errors |
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Directions: Design a social media campaign plan that the organization can follow. Spokes of Hope's primary goals are to increase the number of people talking about the organization and to increase the number of donations they receive. They hope to reach a very large audience without having to use too many social media platforms. They are also hoping the campaign will increase their number of supporters in the following demographics:
· Urban
· Income of above $75,000
· Women
Since Spokes of Hope wants to reach a specific audience, it will be essential to effectively use social media analytics to inform your plan.
*********Include the following sections in your plan:
1. Goals and Objectives
a. Set specific goals and objectives of the social media campaign.
b. Demonstrate that the plan's goals and objectives are aligned with Spokes of Hope's primary goals.
2. Metrics and Analysis
a. Define which metrics will be tracked to measure success throughout the campaign.
b. Analyze the graphs in the Project Resources about Spokes of Hope’s social media accounts. Explain how each metric (reach, engagement, and conversion) is measured, and what each means to Spokes of Hope.
3. Audience
a. Define your audience and describe how they use social media. Support your descriptions with demographic data from the Project Resources, or your own research.
4. Social Media Platforms
a. Select which social media platforms will be used.
b. Explain why these platforms are the best choices for your target audience.
5. Messaging
a. Identify which key messages will be sent and which will not. Support this by using the Topics Sentiment chart in the Social Media Graphs document. In particular, describe which topics:
· Are the most positive.
· Are the most negative.
· Are the most polarizing (both positive and negative).
b. Analyze the effectiveness of Spokes of Hope’s social media content on Twitter using the data in Project Resources. What works well and why? What does not work well and why?
c. Identify the best times to deploy content on social media for Spokes of Hope's audience.
d. Describe what strategies Spokes of Hope should follow to make engaging content.
· Describe how Spokes of Hope can leverage “viral” content.
· Describe how Spokes of Hope can effectively use "memes."
Throughout your campaign plan, be sure to give justifications for your decisions. Draw support from the Project Resources, including guidelines, audience data, and Spokes of Hope's own social media metrics. All sources of information and media should be appropriately cited.
