Social Media Campaign

Additional resources

http://www.pewinternet.org/2016/11/11/social-media-update-2016/

http://blog.bufferapp.com/social-media-frequency-guide

https://blog.hootsuite.com/social-media-storytelling-1/

https://www.business2community.com/digital-marketing/social-media-and-storytelling-part-6-10-tips-for-social-video-success-0583971

Feedback of what’s missing:

You have a strong start to the social media plan for Spokes of Hope!  You did identify some of the overall goals of the plan.  There are some areas that need further development in order to complete the rubric requirement and achieve mastery.  In addition, the format of your plan doesn't follow the required layout that would help to make sure you covered each of the specified areas.  Please review the feedback below for help with your revision. Finally, please re-read and use the project resources for the plan that are included. (You can leave the external sources you used currently, just please supplement with project resources to complete the rubrics).

· First of all, please review this project resource, "How to Develop a Social Media Strategy" to help you develop your sections so they read less like a research paper and more like a marketing plan.

· Please provide a goals and objectives section where you list at least three objectives for the plan.

· Please review "How to Measure Social Media Marketing Success" and "Spokes of Hope - Social Media Metrics" to define the three metrics of success and to analyze their past performance on Twitter.

· Please review the instructions of the plan to identify the three target market segments that Spokes of Hope wants to target. Then use "Social Media Demographics for 2016" and "Measuring America" to show how the three segments currently use social media.

· Based on the research, please make sure your social media site recommendations are accurate.  Then, please make sure to use citations to show how you develop your recommendations. 

· Please provide a section where you analyze the past Twitter performance and detail which key messages worked or did not work.  You can use the following resources for help "Spokes of Hope - Twitter Content Data".

· Please provide specific recommendations for the ideal times (days/hours) to post content on your recommended social media sites.  "Social Media Frequency Guide".

· Please use the following "7 Ways to Make Your Content Go Viral", "Social Media Storytelling (Parts 1-5)" and "Social Media Storytelling (Part 6)" to explain the best viral and meme strategies to use to engage the target markets.

· In addition, please update your citations and references to show which project resources you used to develop your plan.