The Great Fashion Designers Term project part c

Additional Info on Developing Term Project: Products to Honor Designer Do not use the original designer products, Haute Couture or Made to Measure. Additionally, any designer high priced prestige or luxury market items are ​not to be used. Use products from current designers that you are selling in your store whose designs were inspired by the ideas of the GREAT DESIGNERS that reflect the aesthetics of the merchandise in your store. Most consumers cannot afford the originals of the actual great designers. This is about a promotion of how these ideas are reflected in the aesthetics of your store. You will find current affordable price products. Example: If Chanel was your designer, all little black dresses may be an homage to Chanel. Products by contemporary designers do not have to be current famous names. Usually the ones that reinterpret designs for the different levels of income from Mass Production, Moderate to Bridge are not necessarily famous individual names. They design for a particular brand. Research the various brands whose products reflect the aesthetics of the designer you are honoring and use these products.

The 20 products chosen to honor each designer are to display their influence across the board to moderate, contemporary, better and bridge designs. The purpose of this it to understand the influence these designers have across the board as role models to other designers and whose aesthetics are still popular with consumers. Also, by providing products in the other price categories, (Moderate, Contemporary, Better and Bridge Designs) you are displaying the contribution of these designers to fashion across the board. Remember a style become fashion only if consumers purchase and wear it. When consumers from all the price categories wear a similar style, it is a tribute to the designer. Links to apparel categories are easily found online. Below are examples:

http://www.apparelsearch.com/terms/a/apparel_industry_price_point_definitions.html

Searching for Brands

Zara & H&M are not to be used as these are highly established private label brands that are sold exclusively in their own stores.

You may use brands that are sold in department stores. Example, Calvin Klein and Ralph Lauren brands are available in more than in category. At Lord & Taylor, one can find them in the designer section and moderate too.

There are numerous brands out there that would fit the aesthetic of your store.

First, establish the aesthetics of your retail store. ​Then, research a major store chain dept. stores that are aligned with this or would have a wide range of apparel and categories. Review their brand of apparel. Choose the ones appropriate for you.