Procter and Gamble Final Summation - 2 pages

Adding Value to Procter and Gamble

Jeannette Stanley

University of Phoenix

March 4, 2022

Agenda

• The agenda of this discussion is to shed light on both the internal and the external environments for Procter and Gamble.

• This discussion evaluates the SWOT analysis for Procter and Gamble and provides recommendations at the end.

• These are recommendations that can enhance better performance of the company in the market.

Company Description

• Procter and Gamble is a company that sells consumer products.

• The company operates in the FMCG sector.

• The company uses the slogan “touching lives improving lives.”

Strengths

1. Strong presence in global market.

2. Wide variety of products.

3. High annual revenue (Day & Shea, 2021).

Weaknesses

1. Stiff competition from direct domestic competitors (Hussain, Qureshi, Mubeen & Asrar, 2020).

2. Fake products that are sold under the brand name of the chain store.

3. Its online presence is limited in comparison to competitors.

Opportunities in External Environment

1. Merging with competitors.

2. Diversify into more products due to strong, reputable brand name.

3. Increasing consumers’ purchasing power.

Threats in External Environment

1. Ever-increasing local competition.

2. It is affected by the instability of the dollar prices.

3. Competition from foreign brands.

Opportunities of Adding Economic Value

• Increasing diversity for the products.

• Increased marketing to tackle increasing competition (Shi, 2021).

Opportunities to Add Social Value

• Taking care of women going through puberty.

• Raising self-awareness for members of the LGBTQ community.

• Promoting education among racial minority students more so the back students.

Opportunities to Add Environmental Value

• Providing hygiene to victims who are displaced by natural calamities.

• Observing corporate social responsibility in the protection of the environment.

Opportunities to Prioritize

• Consider prioritizing the opportunity to add its social value.

• This would imply a better image for the company due to the protection of society.

• The improved image through social protection translated to increased firm value through customer loyalty and social acceptance of the company’s products.

Opportunities to Prioritize

• It is rare to find companies focusing on social well-being through different social programs.

• Prioritizing this opportunity implies the company is doing what competitors rarely do.

• It is hard to imitate programs like helping ladies in puberty without being noticed and accused of imitation in the market.

Conclusion

• Procter and Gamble is a competitive company that has been in operation since 1850.

• The company operates in the fast-moving sector and is popularly known as P & G.

• As explained above, the company should learn to capitalize on its strengths and improve on weaknesses.

• The company should prioritize increasing its social value, as explained above.

REFERENCES:

Day, G. S., & Shea, G. P. (2021). Innovating how innovation works at Procter & Gamble. Strategy & Leadership.

Hussain, S. W., Qureshi, J. A., Mubeen, M., & Asrar, Z. (2020). Local players giving a run for the share to a global giant: A case study of Pampers brand of Proctor and Gamble Pakistan. International Journal of Experiential Learning & Case Studies, 5(1), 122-134.

Shi, X. (2021). P & G Product Strategic Analysis. International Journal of Frontiers in Sociology, 3(17).