AD ESS
Osu1
ADanalysisESSAY.docx
.
Assignment Overview
After viewing the ad analysis essay lesson videos, complete the thesis sheet and upload it to the assignment. The Thesis Sheets are a way for you to brainstorm a solid topic for the essay you are working on for the next few modules. It also gives me a chance to make sure everyone is on the right track with their essays. This activity is graded based on completion, so be sure to complete all the sections on the sheet. Also, when you receive your grade for this sheet, be sure to check your feedback!
Image Analysis Essay Thesis Sheet Download Image Analysis Essay Thesis Sheet
You can upload the completed Image Analysis Essay Thesis Sheet or use the textbox to include your answers. Below are the elements you need to include in your answers.
· You must include the ad you are analyzing in this document when you submit.
· To include the image, click the Image button (looks like this: ), and upload the image from your computer.
· Goal of the ad:
· Success of the ad (judgement/assertion):
· Target audience:
· Elements used to build credibility with the target audience (Ethos):
· Elements used to logically support the ad’s argument (Logos):
· Elements used to invoke the target audience’s emotions (Pathos):
Use the above information to create a thesis. The thesis statement will include: ad + assertion + goal of the ad + element #1, element #2, and element #3) formula
See “What Is an Image Analysis” video for an example.
VIDEOS https://www.youtube.com/watch?v=E91fk6D0nwM , https://www.youtube.com/watch?v=O39niAzuapc
IMAGE ANALYSIS ESSAY THESIS SHEET
Name:
You must include the ad you are analyzing in this document when you submit.
Goal of the ad:
Success of the ad (judgement/assertion):
Target audience:
Elements used to build credibility with the target audience (Ethos):
Elements used to logically support the ad’s argument (Logos):
Elements used to invoke the target audience’s emotions (Pathos):
Create a thesis using the (ad + assertion + goal of the ad + element #1, element #2, and element #3) formula (see “What Is an Image Analysis” video for an example):
