Customer value proposition for uber - entreprenuership

Copyright Strategyzer AG The makers of Business Model Generation and Strategyzer www.strategyzer.com/vpd

Ad-Lib Value Proposition Template Ad-libs are a great way to quickly shape al-

ternative directions for your value proposition.

They force you to pinpoint how exactly you are

going to creating value. Prototype three to five

different directions by filling out the blanks in the

ad-lib below.

Our ______________

help(s) ___________

who want to _________________

by ______ ________

and_____ ________.

Products and Services

jobs to be done

verb (e.g., reducing, avoiding) and a customer pain

verb (e.g., increasing, enabling) and a customer gain

competing value proposition

Customer Segment

(unlike ___________ )

objective

Quickly shape potential value proposition directions

outcome

Alternative prototypes in the form of “pitchable”

sentences