strategic Management

Strategic Plan

Written assignment Essay

Activity brief

BCO321 – Strategic Management

Online campus

Professor: Sergi M Gil / [email protected]

Description

The alumni will develop a short strategic plan for a fictional company, picking one of the five mentioned on the annex.

The plan will include all parts specified on the annex

Format

This activity must meet the following formatting requirements:

· Font size 12

· Double-spaced

· 2500 words

Goal(s)

Achieve an appropriate level of capacitation in developing basic marketing strategies.

Due date

Date: 18th September 2021

Time. 14.00h CEST

Weight towards final grade

This activity has a weight of 60% towards the final grade.

Learning outcomes

· Acquire and demonstrate expertise in developing strategic plans and to deal with complex business situations.

· Synthesize strategic thinking on a practical manner

· Articulate strategic thinking into a sound, practical plan

Assessment criteria

The grading will be based on

- Level of strategic thinking

- Written execution

- Relationship to concepts seen on course

Companies (Fictional)

· Soft Hop

The company develops software focused on training of high end athletes

· Air Cool

The company sells high quality air conditioning systems for the private households

· Sweet Vegcook

The company has a series of pastry shops selling muffins, coffee , cakes and other products only for vegans

· Psych remote

The company offers psychological medical support services on internet (chats, video calls) to avoid presential visits into doctor’s office

· Rent the Move

The company rents mobile homes for vacations and weekends

Content

The content of the plan should cover a few areas:

· General strategy to be followed

· Analysis of external environment

· Porter’s five forces for industry

· Mission and Vision of the company

· Stakeholder analysis

· Bowman’s clock strategy of operations

· Suggested activities to keep a long term operation of the company Key Success Factors