Need Sunday by 8pm Assignment: Worksheets 7, 8, 9

Activity9-PlanEvaluation.docx

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1. Control and Evaluation

It’s vital that you track and evaluate your plan, objectives and strategies. This will be particularly important for justifying marketing budget in the future.

As always there are many ways you can do this, here is a simple table as an example:

Evaluate	Measure	Tools
Keywords	Rank well on top keywords	Google Adwords
Traffic to website	Page views up every month.	Google Analytics
Increase Likes on FB	Hit 4,500 likes in 2017	Use various ad tools on FB to increase our reach and locate new customers.
New Customer Count by 1,000	Ask in store when new customers enroll in our rewards how they heard about us to track effect tactics.	CRM database software counts where customers come from.

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11. Appendix

Any supporting research and diagrams can go in here.

12. Find Out More

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