Need Sunday by 8pm Assignment: Worksheets 7, 8, 9
Hollywood63
Activity8-MediaAdsEmail.docxDisplay Advertising
Write up the details of your display advertising activities here.
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Placement |
Target |
Actions |
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Google Display
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Mothers Age 20-44. Parents.
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Target key search terms- cribs, kids clothes, children’s shoes. Also target seasonal terms- swimsuits, kid’s sandals, snow pants, boots. |
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WhatsupMI |
Blog and Coupon website offering information and discounts on area shops. Primary demographic is 20-44 year olds seeking adventure and entertainment. |
Schedule instore events. Offer Coupon for instore use that can be changed out 3 times a year. |
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YouTube |
Mothers Age 20-44. Display ads and 15 second video spot. |
Target key demographics of pop music and country music. Timing is Back to School July-Sep. |
SOCIAL MEDIA
Write up the details of your social media activities here.
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Tool |
Target |
Actions |
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Snap |
Age 18-30 -Younger demographic |
-Setup an account -Start posting new products -Video with store tours. |
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-Tomorrow’s audiences (as well as today’s) -More casual -Targeted marketing by location, likes and interests
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-Set up welcome page -Create events calendar -Boost post for key products and promotions -Constantly update new products with video and imagery.
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-More informal and fun. - Target younger mothers. -Targeted marketing by location, likes and interests
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-Set up welcome page -Create events calendar -Boost post for key products and promotions
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Email Marketing
Write up the details of your email marketing activities here.
Many other factors need to be considered and reviewed such as:
· Tone of messages and content
· Promotions/incentives offered
· Call to actions
· Content of “From” and "Subject" lines
· Length of email
· Campaign themes
· Timing and frequency of your emails
These are the current suggested timings and frequency of XX’s emails.
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Emails |
Timing |
Frequency |
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Update/News/General communication
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Send out on Monday mornings. |
Monthly |
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Events- Update consumers of new events on the horizon. $1 sales, moms night out, bring a friend, etc…
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Monday morning for optimum open and click through rate |
Bi- weekly |
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Big Events- Anniversary Sale, 4th of July, Black Friday.
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Send 7-10 days prior to the event. |
Annually |
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