Please I need this by Thursday... Thank you
magicman
Activity8-MediaAdsEmail.docxActivity 8: Display Advertising
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Placement |
Target |
Actions |
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Google AdWords
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Diners
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Target key search terms- at home style, American restaurant style, home-style restaurant, family restaurant Also target seasonal terms- adult beverages, breakfast family restaurant, buffet food, casual dining. |
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Blog and Coupon site offering timetable of current events and new menus, exceptional rebates, and unique occasions. Essential target will be youths looking for adventurers feasting and memorable excitement. |
Timetable loyalty occasions. Offer Coupons that can be charged out 4 times each year. |
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YouTube |
New and current clients. Show promotions and 30 second video spot of the dining experience, and mouth-watering home-styled menus. |
Target key demographics of home-styled foodstuff souped-up with cultural music and country music. Timing is during summer holidays |
SOCIAL MEDIA
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Tool |
Target |
Actions |
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Snap |
Youth of Age 18-30 |
-Setup an account -Start posting new products -Video with restaurant dining experiences and mouth-watering menus |
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-Loyal & New clients -More casual -Target marketing by location, likes and interests
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-Set up welcome page -Create events calendar -Boost post for key products and promotions - Respond to reviews - Share customer-generated content -Constantly update new products with video and imagery. - Increase likes on our page
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-More informal and fun. -Target younger diners. -Target marketing by location, likes and interests
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-Set up welcome page -Create events calendar -Boost post for key products and promotions - Offer exclusive coupons to followers -Request guests to be evangelists |
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-More informal and fun. -Target younger diners. -Target marketing by location, follows and interests
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· Spotlighting the employees in order to humanize customers experience · Asking questions to engage followers · Capitalizing on trending topics · Hosting contests · Using video to bring brand to life |
Email Marketing
These are the current suggested timings and frequency of Home-Style Restaurant emails.
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Emails |
Timing |
Frequency |
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Update/News/General communication
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Send out on Monday mornings. |
Monthly |
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Events- Update consumers of new events and menus on the horizon. Couples night out, bring a friend, community involvement and volunteering, team sponsorships
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Every Wednesday Morning |
Weekly |
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Personalized offers and promotions delivery e.g. customers who have ordered online, people who have responded to different offers
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1-2 hours |
Daily |
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Nurturing customers loyalty program by updating them of loyalty programs |
Twice |
Biweekly |
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