MBA - Main - Activity 8 -1

Activity 8

Product Development. Consider the simplified set of activities in the Table below for the development of a consumer product from initiation through the market test phase. 

Activity	Symbol	Immediate predecessors	Time estimate (weeks)
Investigate demand	A		3
Develop pricing strategy	B		1
Design product	C		5
Conduct promotional cost analysis	D	A	1
Manufacture prototype models	E	C	6
Perform product cost analysis	F	E	1
Perform final pricing analysis	G	B,D,F	2
Conduct market test	H	G	8

a. Draw the AOA network for this project.

b. Calculate total slacks and free slacks, and interpret their meaning. .

c. Determine the critical path and interpret its meaning.