Need Sunday by 8pm Assignment: Worksheets 7, 8, 9
Hollywood63
Activity7-Campaigns.docxCAMPAIGNs
Write the detail of each campaign you plan to run over the next year or so. Be very specific and I expect to see at least one original creative idea.
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Campaign |
Line of business |
Strategy |
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Bring a Friend.
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New & Current |
Goals · The Goal is to get over the course of 3 days 100 new customers who have never set foot in our stores. Target · Friends and Family Members of current customers who have never been to our store. Key messages · Bring a friend or family member who has never shopped with us before and you and your friend will receive 40% off the entire store. Placement · Use Social Media- FB & Instagram to announce the event. Boost post to reach 3,000 customers and ask them to share and tag the friend they are bringing. Evaluate · Total reach and impressions on social media. · Instore Sales and total transactions. · Sign up new rewards members hopefully 300 new accounts.
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