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Who are they?

Brand

Marketing Mix

Potential competitive advantage on us

Toyota Motors

Toyota Motor Organization has its headquarters in Aichi in Japan. Toyota was founded 80 years ago in 1937 by Kiichiro Toyoda

Some of their most recent brands include FJ Cruiser, Prius, Isis and Esquire among others

Product- Automobiles, Luxury vehicles, Commercial vehicles and Engines

Price- Prices depends on the model and features of the car. Most of their vehicles are durable and long lasting

Placement- Although Toyota is already a renowned brand it advertises through Launch events and Awards

Promotion- Toyota invests an approximate 9 billion every year on research. The future technological advancement in the automobile company.

Focuses on reducing wastage hence improving on quality.

Produce vehicles that use alternative sources of energy other than gasoline which include Fuel cells, Hybrids and Pure electrics.

Empowers its employees to helps them deal with problems that may occur in the factory and it can also stop production channels in case of equipment malfunctions, quality control and sorting employees issues

Ford Motor

It is a global automotive company based in Michigan at Dearborn suburb. The company’s incorporation happened in 1903 and the organization was founded by Henry Ford

The company is among the top ranked best global brands. The company also owns Lincoln and stakes Mazda.

Product- Just like US the company supplies Automobiles Luxury vehicles, commercial vehicles and automotive parts.

Price- Generally the cost of their products is cheaper than ours because we have a more developed brand, but the cost is dependent on the features and the car brand.

Placement- The company had a drop in its rank in global sector. The company utilizes all forms of media and in 2006 they roughly spent 4.3 billion dollars.

Promotion- Ford expenditure is a lot when it comes to R & D to improve quality and working mechanism of its vehicles. It has established an innovative center for researching in Palo Alto.

Ford has a wide range of products which reduces its dependence on one commodity of automobiles, these products are small, large, medium, sedan cars, lorries, vans among other types of automobiles.

Unlike Toyota who opt to use other forms of fuel, Ford focuses on increasing fuel efficiency like Eco boost, gasoline is being directly injected and hybrid forms of powertrains.

In product Enhancement Ford are working on lightening the weight of their products, technological advancement in carbon and the powertrain.