MKT

Activity 1 due date: On or before October 14, 2020 by 11:30PM. It is worth 20% of your final grade

Answer the questions by clearly articulating your ideas. Excellent answers should be: Clear, original and thoughtful insight, well-reasoned arguments supported by specific, focused and relevant to topic, concrete, with appropriate details.

The answer to each question should be minimum 1 page and maximum 3 pages long, double spaced in a 12-point, Times New Roman or comparable serif font.

Chapter 1

What impact does entrepreneurship have on your local, state (or province), and national economies? Use data to back up your arguments.

Chapter 2

Isn’t “corporate entrepreneurship” an oxymoron? Do the characteristics of an established organization, such as its routines and structure, increase efficiency but at the same time kill any

entrepreneurial spirit? Is there any way that a company can have the best of both worlds?

Chapter 3

Come up with three examples of firms that have used imitation as a way of reducing the risk of entry. What aspects of risk was it meant to reduce? Was it successful? What aspects of the firm

were not generated by imitation, made the firm unique, and were a potential source of advantage over competitors?

Chapter 4 Choose three different products that you might be interested in purchasing and that are sold on

the Internet. For each product, visit three websites and go through the process as if you were going to actually purchase the product. Which website was the best? Why? Which was the

worst? Why? If you could create the perfect website, what features would it have?

Chapter 5

We typically focus on firms from well-developed economies entering markets of less developed economies. Do firms from less developed economies have a chance of success if they enter

developed markets, such as the United States? What competitive advantage could a firm from a less developed economy rely on in entering developed markets? What would likely be the best

entry mode?

Chapter 6

To what extent should the government be involved in creating and enforcing safety laws and to what extent should companies (and industries) be responsible for creating their own standards

and self-policing those standards?

ICS 394: ENTREPRENEURSHIP STRATEGY ACTIVITY 1 ASSIGNMENT