Writing

NAME: ___________________________

ADV 225 Activity #12: Organizing a Traditional News Release

DUE: BY 7:00 P.M. Wednesday, March 21, 2018

Traditional news releases have a rigid standardized format that mirrors a news story as it would appear in a daily newspaper. Based on the assignment/prompt for Writing Project #6 and what you’ve learned form Writing Project #3 and #5, use the following template to organize your announcement news release.

RELEASE TIMING CONTACT: {NAME}

[X] FOR IMMEDIATE RELEASE {DATE} {PHONE NUMBER}

{EMAIL}

HEADLINE

Eight words that include ALL or PART of the NEWS ANNOUNCEMENT. Use a present tense verb.

{WHO}{WHAT}{WHEN}{WHERE}

SUBHEAD

14 words that support the NEWS ANNOUNCEMENT/compliment your headline. Use a present tense verb.

LEAD PARAGRAPH

25 words (or fewer) that describe the NEWS ANNOUNCEMENT, beginning with a DATELINE. (Dateline does not count toward the word count.)

DATELINE, State –– {WHO} announced {WHAT}will be {WHEN} at {WHERE}. Add announcement of celebrity spokesperson as well.

QUOTE #1 – use quote from activity 11

Explain WHY news announcement is exciting and/or deliver an UNSUBSTANTIATED FACT in a format consistent with a PRINT NEWS STORY.

“Start your quote at the beginning of a new paragraph,” said {NAME}, {TITLE}, {ORGANIZATION}. “Finish it after your attribution.”

SUPPORTING DETAIL – should provide context to quote #1

Support the quote or news announcement with the next-most important detail or background information.

QUOTE #2– use quote from activity 11

Explain WHY news announcement is exciting and/or deliver an UNSUBSTANTIATED FACT in a format consistent with a PRINT NEWS STORY.

“Start your quote at the beginning of a new paragraph,” said {NAME}, {TITLE}, {ORGANIZATION}. “Finish it after your attribution.”

SUPPORTING DETAIL – should provide context to quote #2

Support the quote or news announcement with the next-most important detail or background information.

QUOTE #3– use quote from activity 11

Explain WHY news announcement is exciting and/or deliver an UNSUBSTANTIATED FACT in a format consistent with a PRINT NEWS STORY.

“Start your quote at the beginning of a new paragraph,” said {NAME}, {TITLE}, {ORGANIZATION}. “Finish it after your attribution.”

MORE SUPPORTING DETAIL – should provide context to quote #3

Support the quote or news announcement with the next-most important detail or background information.

CONCLUDING SUPPORTING DETAIL

Support the quote or news announcement with the next-most important detail or background information.

FMI/CALL TO ACTION

End your news release with a “For More Information” paragraph that tells readers how to learn more.

Fore more information about {WHAT}, visit {WEB ADDRESS} and {FACEBOOK PAGE}.

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