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People – (Marketing Personnel Values)

Brand – (Family Friendly Value)

· Professional

· Customer Service Oriented

· Team Player

· Empathy

· Competitiveness

· Innovative and Creative

· Networking Ability

· Confident and

· Enthusiastic

· An Attitude of Gratitude

· Warm and Friendly Services

· Unique and Relaxing Experience

· Mindful of Clients’ Well-being

· Quality

· Diversity

· Supporting Sustainability

· Cost-consciousness

· Desire to be the best

Force

What’s Happening

Pressure

Impact

Competitive Rivalry

· Existence of big brands such as Macdonald’s, Ruby, and medium as well as smaller brands

High

Less market share

Bargaining Power of Customers

· Customers are price-sensitive

· Supplying industry comprises of a large number of small operators

· Customer’s have the ability to produce the product themselves

High

High customers bargaining power

Bargaining Power of Suppliers

· Lack of differentiation among the suppliers’ products

Low

Existence of a number of suppliers

Threat of New Entrants

· Complex set of permissions to enter the industry, for example: Brand loyalty of customers; Cost advantages of existing players due to experience curve effects of operation with fully depreciated assets; Economies of scale (minimum size requirements for profitable operations); Protected intellectual property like patents, licenses etc; Scarcity of important resources, e.g. qualified expert staff; and High initial investments and fixed costs,

Low

New entrant not quite easy due to tough barriers of entry

Threat of Substitute Products

· Differentiation of available products, since ours are unique (traditional home-styled products)

Low

Capability of selling more products

Residential Community:

Business Community:

· Single family households

· Multifamily households

· Family get-together and gatherings

· Couples

· Business travelers

· Solo travelers and backpackers

· Seminars/Conferences/Workshops

· Catering services for meetings

Touch Point

Department

Does it Meet Their Expectation/Need?

Competitive Edge

Loyalty & Birthday Club Programs

Marketing

· Schedule of upcoming events and special menu items communicated

· Catering services communicated

· Could be more interactive

· Eliminate internal silos through effective communication

Website

Marketing

· Keeping up to date with sales and events

· Monitoring inventories and time of meals

· Improve customer experience by providing a 360-degree view of their transactions and activities

· Implementing a dependable system that facilitates voluminous data collection and analysis in real-time

· Integrate real-time data collection and analysis

· Integrate POS system

· Use more videos and products

· Predict and respond to current market as well as client trends and changes in the industry

Facebook

Marketing

· High-quality product placement

· Schedule of upcoming events and special menu items

· May well be more interactive

· Stay ahead of postings

· Integrate more customer experience videos, “selfies” and snapshots

YouTube

Marketing

· High-quality product placement

· Schedule of upcoming events and special menu items

· May well be more interactive

· Predict as well as respond to clients’ needs and demands

· Use more video