2-1 Assignment: Project Outline

9/9/22, 6:55 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 1/6

BUS 400 Module One Blog Rubric Activity: 1-2 Blog: Project Analysis

Course: BUS-400-R1710 Driving Business Opportunities 22EW1

Name: Jennifer Moore

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Value

Proposition

13.6 / 16

Criterion Feedback

Jenn, you provided an accurate description of Tesla's value proposition.

16 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

13.6 points

Describes the

company’s

value

proposition

8.8 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

descriptions

that are

missing key

components or

cursory

description in

general

0 points

Does not

attempt

criterion

9/9/22, 6:55 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 2/6

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Profitability 13.6 / 16

Criterion Feedback

Thank you for confirming profitability.

SWOT

Analysis:

Strengths

8.8 / 16

16 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

13.6 points

Determines if

the company

is currently

profitable

8.8 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

determinations

that are

incorrect or

lacking

research

0 points

Does not

attempt

criterion

16 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

13.6 points

Explains the

company’s

main strengths

that can be

leveraged to

create a new

product or

service

8.8 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

incomplete

explanations

or SWOT

analysis not

included

0 points

Does not

attempt

criterion

9/9/22, 6:55 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 3/6

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Criterion Feedback

Jenn, your SWOT analysis accurately reflected the strengths of the company but did not reflect

on how they can be leveraged to create the new product/service. FYI, the new product/service

is one that does not currently exist, it is one that you design, not one that is already in design

by the company. This whole project is about you identifying an innovative product/service to

pitch to your company and doing the research all through the course modules to convince

management to commit to the creation and launch of your new and innovative idea.

Product or

Service

Singularity

8.8 / 16

Criterion Feedback

You did not identify the new product/service you are pitching. Remember, the product/service

should be unique.

16 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

13.6 points

Identifies what

is unique about

the new

product or

service

8.8 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

explanations

lacking detail

or

product/servic

e that is not

unique

0 points

Does not

attempt

criterion

9/9/22, 6:55 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 4/6

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

New Product

or Service

Projections

8.8 / 16

Criterion Feedback

You did not identify the new product/service you are pitching. You will need to research the

companie's projections as well as estimate how your new product/service will affect

profitability.

16 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

13.6 points

Describes how

the new

product or

service can

improve

profitability

8.8 points

Shows

progress

toward

proficiency,

but with errors

or omissions;

areas for

improvement

may include

descriptions

lacking detail

or

product/servic

e does not

improve

profitability

0 points

Does not

attempt

criterion

9/9/22, 6:55 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 5/6

Total 70.6 / 100

Criteria Exemplary Proficient Needs Improvement

Not Evident Criterion Score

Articulation

of Response

8.5 / 10

Citations and

Attributions

8.5 / 10

Criterion Feedback

You used both in-text and reference citations. Great! One thing to check is the in-text citation

for the SWOT data.

10 points

Exceeds

proficiency in

an

exceptionally

clear,

insightful,

sophisticated,

or creative

manner

8.5 points

Clearly

conveys

meaning with

correct

grammar,

sentence

structure, and

spelling,

demonstrating

an

understanding

of audience

and purpose

5.5 points

Shows

progress

toward

proficiency,

but with errors

in grammar,

sentence

structure, and

spelling,

negatively

impacting

readability

0 points

Submission has

critical errors

in grammar,

sentence

structure, and

spelling,

preventing

understanding

of ideas

10 points

Uses citations

for ideas

requiring

attribution,

with few or no

minor errors

8.5 points

Uses citations

for ideas

requiring

attribution,

with

consistent

minor errors

5.5 points

Uses citations

for ideas

requiring

attribution,

with major

errors

0 points

Does not use

citations for

ideas requiring

attribution

9/9/22, 6:55 AM Activities - BUS-400-R1710 Driving Business Opportunities 22EW1 - Southern New Hampshire University

https://learn.snhu.edu/d2l/common/dialogs/nonModal/blank.d2l?d2l_body_type=1&d2l_nonModalDialog_cb=d2l_cntl_fcf29bcca5224465b14007caab7… 6/6

Overall Score

Exemplary Proficient Needs Improvement Not Evident