Communication Plan

Townview Magnet Center

1201 E 8th St.

Dallas, TX 75227

Communication Plan 2018-2019

Mission Statement:

To empower all students to become competent, productive citizens in a diverse global marketplace, promoting and supporting academic excellence and personal well-being for all students. Another objective is to take our students and provide them with the skills and cultivate their talents so they can have accepted to the colleges/universities of their choice with the money to go there and to be successful at those institutions of higher learning.

Current PR Situation

While looking on the district’s website there is links for various evets but the Communications specialist information is bland and doesn’t represent wanting others to visit. Public relations are supposed to protect the school and district at all cost. The dynamic of schools now-a-days lack the support from parents because events or information are not being advertised.

Plan of Action

The two schools in focus were School of Business and Management at Yvonne A. Ewell

Townview Center and School for the Talented and Gifted at Yvonne A. Ewell Townview Center

from the Dallas Independent School District because they are magnet campus’s.

According to Webster’s dictionary a magnet school is a school with superior facilities and staff

and often a specialized curriculum designed to attract pupils from throughout a city or school

district.

The Yvonne A. Ewell Townview Magnet Center (TMC) is a complex of schools in Dallas. The school names reflect the view of Town known as Downtown Dallas.

TMC is a three story building campus that houses six independent magnet high schools in the

Dallas Independent School District. The six component schools are: School for the Talented &

Gifted (TAG), School of Science and Engineering (SEM), School of Government, Law, & Law

Enforcement (LAW), School of Business and Management (SBM), School of Education and

Social Services (ESSM) and School of Health Professions (HSHP)

Yvonne A. Ewell Townview Magnet Center is among the very few schools in the United States

with high-achieving students while maintaining an ethnically diverse student population.

The data from the two schools are not too far apart in some areas but showed differences in

performance in some categories of subject. In the STARR Percent of Master’s Grade Level of all

students the Gifted and Talented Campus scored a 40 percent higher than the Business Center.

However, in 2016, U.S. News & World Report named School for the Talented and Gifted the #1

public high school in the United States so statistically scores are predicted to be higher.

Strategic Ideas

· New Computers in the Computer lab

· Work on Getting PR involved- creating Facebook page to be more accurate

· Revise study hall to be a class period

· Weekly GPA check-up

· SAT/ACT prep courses required every week

Target Audience

1. Students

2. Staff

· Administrators

· Teachers

· Paraprofessionals

3. School Board

4. The local Community

5. Churches

Action Plan

To address the weakness realized in the TAPR report, the first step will be to come up

with a team that will work on achieving the goal. The team will comprise of the school

leadership, the teachers concerned and at least two specialists that acknowledge the weakest

points. The team will be in charge of restructuring process for at least a classroom in each grade

level. The team will take the lead in preparing the action map of the activity that will guide how

the three objectives namely; instruction methods, lesson techniques, and the overall curriculum

will be implemented in the everyday teaching. Some tentative changes under the three objectives

include professional development for the teachers, peer review by the teachers from Dallas ISD

and professional mentorship. Once the action map has been set the team shall also create a

monitoring plan that will help them come up with specific timelines for individual activities in

the entire process so everyone will be on the same task. The action plan will be presented as a

report and shared with the school principals and the teaching staff in the school for input. The

plan will be successful as long as the designated team members are determined and working

effectively on the goal. “Teamwork makes dream work.”

Timeline of Events

October 30: Plan staff meeting to discuss upcoming events

October 31: Incorporate Plans

November 14: Survey the 2 weeks on how improvements have been made

November 19: Students take test to see if the improvements work

Returning from Thanksgiving Break teachers should observe and ensure that the last few weeks of the marketing period is different from when they began the improvement process.

Evaluation

The School Board will conduct an annual survey of community members, administrators,

teachers, and parents on an annual basis to identify community concerns and to identify

strategies for addressing them in a timely manner. This evaluation will conclude if the new process was effective or not to continue in the future.

Reflection

In closing, it takes a team to be successful whether the goal is good or bad. We are all unique individuals but when a group of people come together to reach a common goal it will be remarkable. We all need someone for something, it’s never a one man’s show.  School districts, administrators, the community, churches, teachers, and parents all form a team that gives proper guidance and leadership to make a student’s education worthwhile. And for the student they don’t graduate on their own, it was people helping them along the way. 

Reference

TAPR-School of Business

TAPR-Gifted and Talented

SCHOOL FOR THE TALENTED AND GIFTED. (n.d.). Retrieved October 20, 2018, from https://www.dallasisd.org/Domain/658

SCHOOL OF BUSINESS AND MANAGEMENT AT YVONNE A. EWELL. (n.d.). Retrieved October 20, 2018, from https://www.dallasisd.org/businessmagnet