MARKET RESEARCH AND SEGMENTATION (SLP)
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Acker_MHA507_SLP3.pptxBAY CLINIC
Health Care Delivery in Hawaii
Shaneya Acker
MHA507
Dr. Sharon Nazarchuk
Trident University
August 22, 2018
BACKGROUND OF BAY CLINIC
Founded in 1983 as the Hilo Bay Clinic
Registered as a non-profit facility in 1986
The Clinic has developed to add more specialized community centres across Hawaii.
The Clinic operates the only 340B Pharmacy in Hawaii that supports federal discount program since 2015.
The Clinic also introduced a roaming Health Unit that incorporates dental care and medical care services launched in 2016.
TARGET POPULATION
This is the biggest community health center in Hawaii island
Targets 1,392,400 Hawaii Residents
Employs approximately 150 medical professionals and support staff
Serves a population of 22096 residents in East Hawaii
This accounts to 80,000 visits in year.
CONDITIONS/DISEASES TARGETED
Cancer Services
Behavioral Health
Pharmacy
Diabetes Management
Tobacco Cessation
Uninsured Care
Walk-In Services
CONDITIONS/DISEASES TARGETED
Dental Care
Family Planning
Third bullet point here
Immunization
Primary Care
Teen Health
Women's Health
WIC Supplement Nutrition Program
PARTICIPATING PAYERS
Hawaii SHOP
Federal Medicaid
Hawaii CHIP
Uninsured
INSURANCE PRODUCTS OFFERED
Health Maintenance Organization
Medicare
Preferred Provider Organization
Maternity Coverage
Special Enrollment Period(SOP)
Healthcare Insurance.
PARTICIPATING PROVIDERS
Women's Health Center in Hilo
Dental Center in Hilo
Pahoa Family Health Center
Family Health & Dental Center in Kaū
Mobile Clinic
Keaau Family Health and Dental Center
Women & Children's Health Center in Pāhoa
REIMBURSEMENT APPROACHES
Prospective Payment System (PPS) used by Medicare
Capitation
Fee for Service
Reimbursement based on cost of service
Prospective payment
Reimbursement based on Charge
Recommendations
Advancing from the fee-for-service model a holistic patient-centered medical model.
1
Improve relationship between patients and doctors
2
Focus on Health and not Sicknesses
3
Organize providers into specialized teams in meeting a patients multiple health requirements
4
Educating and fostering patient centered health initiatives as opposed to addressing illness.
5
Ambulatory Care
This refers to all medical procedures and treatment performed in an outpatient facility.
01
Ambulatory care is one of the essential health benefits
02
The treatment is geared towards improved wellbeing, diagnosis, rehabilitation and treatment of patients
03
This thus covers nutrition and preventive campaigns, drug and substance abuse rehabilitation, diagnosing and treating diseases.
04
Complementary And Alternative Medicine
This refers to the practice of treating a disease using complementary drugs and techniques or alternate drugs.
Complementary treatment initiatives include the use of one drug or procedure to lessen severe side effects of another drug or procedure.
Alternative medicine onto the contrary refers to the use of supplement medical procedure or drug to meet the same desired results.
Mental Health (SLP)
This refers to a set of activities aimed at diagnosing, assessing and treating cognitive disorders or diseases.
1
This disorders may affect speech, swallowing, speech and digestion among adults and children.
2
Mental health care programs also serve to address emotional and psychological disorders through counselling, training and medication.
3
References
Bay Clinic Inc - Serving the health care needs of East and South Hawai'i Island families. (2018). Retrieved from http://www.bayclinic.org/
1
Diamond, W. (2001). The clinical practice of complementary, alternative, and Western medicine. Boca Raton, FL: CRC Press.
2
American Academy of Ambulatory Care Nursing. (2018). Retrieved from https://www.aaacn.org/
3
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