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Pharoah Corp.’s sales slumped badly in 2020. For the first time in its history, it operated at a loss. The company’s income statement showed the following results from selling 595,500 units of product: sales $2,977,500, total costs and expenses $3,076,750, and net loss $99,250. Costs and expenses consisted of the amounts shown below.
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Total
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Variable
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Fixed
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Cost of goods sold
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$2,528,890
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$2,042,565
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$486,325
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Selling expenses
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297,750
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109,572
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188,178
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Administrative expenses
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250,110
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80,988
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169,122
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$3,076,750
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$2,233,125
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$843,625
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Management is considering the following independent alternatives for 2021.
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1.
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Increase unit selling price 25% with no change in costs, expenses, and sales volume.
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2.
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Change the compensation of salespersons from fixed annual salaries totaling $178,650 to total salaries of $71,460 plus a 5% commission on sales.
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