Accounting MEMO

Not acceptable

Acceptable

Outstanding

Calculated ratios-10%

-Misses one or more ratios

-Made 3 or more calculation errors

-Calculated all necessary ratios

-Made 1 or 2 minor calculation errors

-Calculated all necessary ratios

-Made no calculation errors

Explained significance of ratios-30%

--Did not use the ratios to make a decision or

-Did not suggest a decision or

-Suggested a decision that’s not supported by the ratios

-Suggested a decision and supported it by referring only in a general way to the ratios or

-Makes little or no comparison to the ratios of previous years or of industry competitors

-Suggested a decision and supported it by referring precisely to specific aspects of the ratios and

-Makes a specific and detailed comparison to the ratios of previous years or of industry competitors

-Relate ratio results to each other

(address 4 key aspects of ratios from instructions)

Length of discussion-10%

-Makes a one-sentence recommendation with no discussion

-Word count <500

-Writes a few sentences describing the decision, but does not use the ratios to support it.

-Word count =500

-Write a well-developed paper that explains the decision with specific reference to the ratios

-Word count >500

Addressed need of audience (manager of your company)-30%

-Does not discuss the company’s short-term and long-term ability to pay bills or

Fails to discuss any of the following:

- the company’s profitability or

- management of the company or

--market perceptions of the company or

--liquidity

-Only generally discusses the company’s short-term and long-term ability to pay bills\Only

generally discusses one of the following

-the company’s profitability or

- management of the company or

- market perceptions of the company or

--liquidity

-Thoroughly discusses the company’s short-term and long-term ability to pay bills (liquidity)

-Thoroughly discusses the company’s profitability and

-Thoroughly discusses management of the company and

--Thoroughly discusses market perceptions of the company

Presented self professionally-20%

-Poor editing (4 or more minor errors or major errors that interfere with meaning)

- ratios or discussion are presented in an organized way

-Reasonable editing ( 1 to 3 minor errors that do not interfere with meaning)

-Ratios are organized

-Sections of the prose memo are organized

-Typed

-Well edited (no major errors in spelling, punctuation or grammar)

-Ratios are labelled by type