Create a PowerPoint presentation of 10 to 15 slides

SLIDE 2: THE HOOK

2 minutes. Introduce your value proposition and start with your conclusion. In other words, put the last slide first.

Let them know the return on investment (ROI) and the impact to the bottom line right up front, so they sit up and take notice.

Brain research shows we don't pay attention to boring things and you've only got 30 seconds to grab their attention. So make the opening memorable:

Surprise them with interesting statistics.

Use humour. It lightens the mood and make your audience (and you) more comfortable.

Ask rhetorical questions. It gets the audience thinking without actually needing to answer.

Use an inspiring quote.

Add a relevant image that represents the slide. Go to these resources for stunning, royalty free, high quality stock photos:

https://unsplash.com

https://pexels.com

https://pixabay.com

Don’t be too literal. If your presentation is about saving money, don’t use a picture of piles of cash. Think about what saving money means to your client. For example, if it means happy shareholders, you could use a picture of people applauding at an annual general meeting. If it means they’ll be in a better position to invest in new technology next year, use a picture of a sprinter at the starting blocks.

3. Current situation

Explain where your client is today. Introduce the problem you’re facing, why it occurs and the impact it has. Talk their language and frame this around metrics and key performance indicators that matter to your audience.

Point #1

Explain where your client is today. Introduce the problem you’re facing, why it occurs and the impact it has. Talk their language and frame this around metrics and key performance indicators that matter to your audience.

Point #3

Explain where your client is today. Introduce the problem you’re facing, why it occurs and the impact it has. Talk their language and frame this around metrics and key performance indicators that matter to your audience.

Point #2

Explain where your client is today. Introduce the problem you’re facing, why it occurs and the impact it has. Talk their language and frame this around metrics and key performance indicators that matter to your audience.

Point #4

SLIDE 3: WHAT IS THE CURRENT SITUATION

3 minutes. Explain where your client is today.

Introduce the problem you’re facing, why it occurs and the impact it has.

Talk their language and frame this around metrics and key performance indicators that matter to your audience.

Replace icons with relevant ones from the Appendix.

4. New opportunity

What’s the vision? How can you solve the problem or help them do even better? Discuss the opportunities you've identified, including potential upside. You should consider potential risk and any strategies you have to mitigate them.

Point #1

What’s the vision? How can you solve the problem or help them do even better? Discuss the opportunities you've identified, including potential upside. You should consider potential risk and any strategies you have to mitigate them.

Point #3

What’s the vision? How can you solve the problem or help them do even better? Discuss the opportunities you've identified, including potential upside. You should consider potential risk and any strategies you have to mitigate them.

Point #2

What’s the vision? How can you solve the problem or help them do even better? Discuss the opportunities you've identified, including potential upside. You should consider potential risk and any strategies you have to mitigate them.

Point #4

SLIDE 4: WHAT’S THE OPPORTUNITY?

3 minutes. What’s the vision? How can you solve the problem or help them do even better?

Discuss the opportunities you've identified, including potential upside.

You should consider potential risk and any strategies you have to mitigate them.

Continue to talk their language and frame this around metrics and key performance indicators that matter to your audience.

Replace icons with relevant ones from the Appendix.

5. Evidence

Where are they today?

$234,000

You want to reassure them whatever you’re recommending has sound analysis behind it.

Where are they today?

$191,910

You want to reassure them whatever your recommending has sound analysis behind it.

Where are they today?

$91,9190

You want to reassure them whatever your recommending has sound analysis behind it.

Where are they today?

$95,001

You want to reassure them whatever your recommending has sound analysis behind it.

$58,289,718

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Net from online storage

SLIDE 5 – EVIDENCE

2 minutes. Be selective and choose one data set that will get their attention and they will remember. What have you discovered they need to know? It's not enough to share information. Share insights, in other words, what does the data mean?]

The more specific, the easier your insights can be acted on. Look for something new or unusual that sparks curiosity and be clear on why it's important to your audience.

Be prepared for questions on these slides. What data did you use? How did you calculate it? How will you measure it? Have you got any case studies or testimonials to demonstrate previous success?

SLIDE 6 – MORE EVIDENCE

2 minutes. Focus on what you believe things could look like in the future. Again choose a single data set that reflects the objectives of your presentation. For this slide think about how you can promote the good news like cost avoidance, cost reduction, efficiency, quality or satisfaction.

Executives love data but bombarding them will overwhelm them. Your goal is to highlight the most important numbers and to reassure them whatever your recommending has sound analysis behind it.

Remember to be prepared for questions during these slides.

Alternative charts in the Appendix

6. More Evidence

Data Set #1

Data Set #2

$12,000K

$78,991K

Where could they be in the future?

You want to reassure them whatever you’re recommending has sound analysis behind it.

You want to reassure them whatever you’re recommending has sound analysis behind it.

SLIDE 5 – EVIDENCE

2 minutes. Be selective and choose one data set that will get their attention and they will remember. What have you discovered they need to know? It's not enough to share information. Share insights, in other words, what does the data mean?]

The more specific, the easier your insights can be acted on. Look for something new or unusual that sparks curiosity and be clear on why it's important to your audience.

Be prepared for questions on these slides. What data did you use? How did you calculate it? How will you measure it? Have you got any case studies or testimonials to demonstrate previous success?

SLIDE 6 – MORE EVIDENCE

2 minutes. Focus on what you believe things could look like in the future. Again choose a single data set that reflects the objectives of your presentation. For this slide think about how you can promote the good news like cost avoidance, cost reduction, efficiency, quality or satisfaction.

Executives love data but bombarding them will overwhelm them. Your goal is to highlight the most important numbers and to reassure them whatever your recommending has sound analysis behind it.

Remember to be prepared for questions during these slides.

Alternative charts in the Appendix

7. Alternatives

Option #1

Option #2

Indicate relative strengths or weaknesses.

Indicate relative strengths or weaknesses.

Indicate relative strengths or weaknesses.

Indicate relative strengths or weaknesses.

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Indicate relative strengths or weaknesses.

Indicate relative strengths or weaknesses.

Indicate relative strengths or weaknesses.

Indicate relative strengths or weaknesses.

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





SLIDE 7: WHAT ARE THE ALTERNATIVES

2 minutes. Let them know you've considered other options, what they were and why they aren't the right choice. This is also a good place to talk about what happens if they do nothing?

Insert checks and crosses to indicate the relatives strengths and weaknesses of the alternatives compared to your recommendation. Try to only show two options, one of which is the one you chose and are about to reveal.

If you really have 3 options there’s an alternative slide in the appendix

If you have 4 options then you haven’t thought hard enough about their merits.

162,491

8. Recommendation

3 minutes. Which of your options do you suggest is the best course of action and why. Be definitive and have a point of view. This is not the time to sit on the fence. Bring them back to the ROI you shared at the beginning of the presentation.

Reiterate your target and what it will do for your client.