AccordingtoAMA.docx
According to AMA (2017), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (para. 2). Every company is selling its own tangible and intangible goods. Therefore, marketing is a very important department for every enterprise. In the marketing department, the marketing manager is a very important position, its decision-making and leadership ability affect the department or even the entire enterprise. This article analyzes the strategic planning table to illustrate the "value-added" of leadership to marketing managers, job interviews, and development prospects.
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