Hilton Woodland Hills Tour Paper
SuppaN7
ACCOMMADATIONSMANAGEMENTPptWeek1and2.pptx
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Components of Travel and Tourism
Hotels & Motels
Transportation (airlines, buses, trains, rental cars, cruise lines, entertainment, tourist attractions
Theme Parks, Museums, Zoos & Theaters
Restaurants
Travel and Tour Companies
Travel Industry Assos./Public & Private Tour.
Marketing Offices
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5 Major Events that forever changed Travel and Tourism
September 11, 2001
Afghanistan War
United States Economy
Worldwide Epidemic Severe Acute Respiratory Syndrome (SARS)
Iraq War
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Travel & Tourism Impact
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Travel/Tourism
Top Services
Export
One of the
Largest
Employers
One of the Top
Three Industries
In the
USA
Demands for Lodging Industry
Three Factors:
Airline Ticket Prices (air vs. vehicle travel) the higher the price the lower the room rate
Oil Prices (911 spiked “staycations” local travel KBF, Disney, etc
Population Demographics (baby boomers largest segment of travelers corporate & leisure)
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History in Lodging Pioneers
Hemmons Wilson 1913-2003
Own experience inspired him to enter into the lodging industry
Introduced Kids stay for free
Swimming Pools
Telephones
Air Conditioning
Free Parking
Holiday Inn University
Automated Reservation System - Holidex
First to operate in 50 states
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History in Lodging Pioneers
Conrad Hilton 1887 – 1978
Best known hotel owner in the world
Bought first hotel the Mobley in 1925
Introduced Forecasting
Control Methods
Developed “digging for gold”
Created Revenue Sources out of vacant space – gift shops, restaurants, guest rooms, etc.
The man who bought the Waldorf Historian giving him world recognition
Purchased the Statler Hotels in 1954
First Hotel abroad Puerto Rico in late 1958 then on his way to worldwide expansion……
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1970 - Present
1970’s – Disco era began hotel boom & demand for segmentation (different travelers different needs)
1980’s – Demand for rooms exceeded supply thus boom in expansion of new hotels surged
1990’s – Persian Gulf & Economic recession hit effecting travel & hospitality (demand went down, new builds halted)
1993 – Economy recovered w/no new growth – supply demand grew creating:
Average Daily Rate (ADR)
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Continued…
1995 – 1997 – New growth
1998 – Slowed thus REVPAR
REVPAR = ADR x Occupancy (occupancy is the ratio of the proportion of rooms sold to rooms available during and assigned period)
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Lodging Systems of Qualifications Minimum 34 Requirements
Mobil Travel Guide
Star rating
American Automobile Association (AAA)
Diamond rating
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TARGET MARKET CLASSIFICATIONS
LODGING:
Commercial
Airport
Suite
Residential
Resort
Bed and Breakfast
Time Share
Casino
Conference Center
Air BnB
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Target Market Classifications
Commercial Lodging
Business/Tour/Individual Leisure/Small Conf. Travel
Comfort Work Stations
Desk Lamps
Accessible Plugs
Business Center
Food and Beverage
Airport hotels
Target Business Traveler
Located on or near Airport
Utilized by Leisure Traveler but not final destination
Facilities similar to Commercial Lodging
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Target Market Classifications
Suite hotels
Appeals to Multiple Market Segments
Separate Bedroom and Living Room
Week to Monthly Work Assignments (Silicon Valley)
Facilities same as comfort of own home
Resort
Pleasure/Leisure Traveler
Planned Destination
Corporate Meetings and
Convention Groups
Special Attraction i.e. water, golf, tennis, skiing, cultural, historical, spa, etc
Special Environment
Resort Feature
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Target Market Classifications
Bed and Breakfast
Attracts Leisure Traveler
Few Rooms to 20-30
Intimate Atmosphere
Near Cultural or
Historical Area
Planned Meals
Time Share / vacation ownership
Leisure Traveler
Guest Purchases Time Allotments (week, month)
Like Home – living room, bedroom(s), kitchen, dining room
Resort Areas
Sell it or Pass on to Children
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Target Market Classifications
casino
Leisure / Conference / Business Groups
Las Vegas well known
Indian Casino’s (Barona Valley Ranch & Casino)
Additional Source of Income
Increases # of Nights Increases Casino Play
Conference centers
Business Traveler
Large Group Meetings and Conventions
Full Service Features
Near Convention Centers (i.e. Staples Center, Moscone Center)
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Target Market Classifications
AirbNb
Leisure/Business Traveler
Locations any where in the world
Private Home Owners Renting Out
Entire Home/Room or Shared Room
Additional Source of Income
Millennials fastest growing segment
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PKF Consulting Firm Creates statistics in each city & state based on data & trends for future economic indicators in the industry.
ADR
Occupancy Percentage
Revenues
Departmental Costs
Good tool for budgeting and forecasting
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Three Levels of Service
Limited Service
Extended Stay
Full Service
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Limited Service
Budget Conscience, No Food & Beverage, Economy, Price Sensitive Business or Leisure Traveler – 1-2 nights
La Quinta
Hampton Inn
Holiday Inn Express
Super 8
Motel 6
Tru by Hilton
Moxy by Marriott
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Extended Stay Lodging
Facility provides amenities of furnished apartment living without full service features. Business or Leisure Traveler staying more than one night.
Residence Inn
Extended Stay America
Homestead
Hilton Garden Inn
Airbnb
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Full Service Lodging
Includes deluxe, luxury, upscale, midscale with food and beverage. Higher quality of service & offerings i.e. valet, bell service, room service, business center, fitness club, etc.
Deluxe Luxury Upscale Midscale
Preferred Marriott Radisson Holiday Inn
Ritz Carlton Sheraton Embassy Suites Best Western
Four Seasons Hilton Crowne Plaza Ramada
Fairmont Hyatt Clarion Courtyard
Deluxe Indep. Westin Doubletree Quality Inn
Renaissance Howard Johnson
Omni Four Points
Loews
Intercontinental
Meriden
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