ACCM6000

Page 1 Kaplan Business School Assessment Outline

Assessment 2 Information

Subject Code: ACCM6000

Subject Name: Capstone

Assessment Title: Statement of Advice

Assessment Type: Competitive Analysis (Individual)

Weighting: 30 %

Total Marks: 45

Submission: Via Turnitin on MyKBS

Due Date: Tuesday of Week 6 at 19:55 AEST

Your Task Your task is to conduct a competitor analysis of your company against two other competitors. (Approximately 1,500 words).

Assessment Instructions Develop the competitor analysis as follows:

• Conduct five key forces (Porter) which impact on your industry competition.

• Perform the PEST analysis for your company and compare the differences against your two competitors.

• Conduct a benchmarking review covering internal benchmarking, external benchmarking and best-in-class benchmarking.

• Describe the threats, bargaining power and competitive rivalry.

• Prepare your statement of advice addressed to the company’s CEO on how your company differentiates itself from its competitors and what improvements can be made to your company.

Learning Objectives

After completing this Individual Assignment, you will be able to: 1) Research information about the selected companies (using multiple sources) 2) Conduct a PEST analysis 3) Benchmark your company against two of its competitors 4) Articulate and recommend courses of action to differentiate a business against its

competitors

Page 2 Kaplan Business School Assessment Outline

Important Study Information

Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/.

Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded.

Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.

Page 3 Kaplan Business School Assessment Outline

ACCM6000 Capstone

Assessment 2

Marking Rubric

/45 marks

Porter’s Five Forces and PEST Analysis 0 – 7.5 7.5 – 15 Achieved marks ( /15)

Has demonstrated limited achievement:

Incorrectly described Porter’s Five Forces in relation to your company and its two competitors. Stated some recommendations on how Porter’s Five Forces can be used as a tool for undertaking industry analysis, to determine potential profitability (attractiveness) of your company. Failed to correctly state the PEST analysis for your company and compare the differences against your two competitors.

Has achieved all or most of:

Correctly described Porter’s Five Forces in relation to your company and its two competitors. Stated all recommendations for Porter’s Five Forces as a tool to use for undertaking industry analysis, to determine potential profitability (attractiveness) of your company. Correctly stated the PEST analysis for your company and compare the differences against your two competitors.

Benchmarking, Competitive Rivalry and Recommendations 0 - 7.5 7.5 - 15 Achieved marks ( /15)

Has demonstrated limited achievement:

Did not or only partially described the internal benchmarking, external benchmarking and best- in-class benchmarking processes of your company against the two competitors. Did not or only partially describe the threats, bargaining power and competitive rivalry. Failed to correctly state recommendations for your company’s improvement to the CEO.

Has achieved all or most of:

Described all the internal benchmarking, external benchmarking and best-in-class benchmarking processes of your company against the two competitors. Described all the threats, bargaining power and competitive rivalry. Correctly stated recommendations for your company’s improvement to the CEO.

Statement of Advice 3 (15 marks)

Page 4 Kaplan Business School Assessment Outline

All Statements of Advice Writing Style (15 marks: 5 marks for each statement of advice)

0 – 7.5 7.5 – 15 Achieved marks ( /15)

Has demonstrated limited

achievement:

Some sentences contain grammatical errors and typos, there are noticeable inconsistencies in the formatting, and the syntax makes some of the answers difficult to follow.

Has achieved all or most of:

The document does not contain any grammatical errors or typos, the formatting is consistent, and the syntax is articulate and legible.