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Acai.docxBusiness Plan
Açai Culture
Members:
Abrazian, Assadour
Baculima, Pablo
Fischer, Julia
Iacobellis, Graziana
Ricci, Francesco
Sacco, Francesco
Tufan, Chiara
Varano, Chiara
Teachers:
Ferrari, Carolina
Forrester, Diego
Ramos, Silvina
Resumen Ejecutivo
https://www.sambazon.com/born-of-the-amazon/ <- empresa
ÍNDICE
CAPÍTULO I: LA EMPRESA Y LA INDUSTRIA
La industria
La compañía
Entrada y Estrategia de crecimiento
Análisis PEST Análisis
FODA
CAPÍTULO II: INVESTIGACIÓN Y ANÁLISIS DEL MERCADO
Los clientes
Competencia
Tamaño del mercado y tendencias
Análisis de las 5 fuerzas de Porter
CAPÍTULO III: PLAN DE MARKETING → Graziana e Francesco
Estrategia general de Marketing
Producto
Precio
Publicidad
Plaza
CAPÍTULO IV: EQUIPO DE GESTIÓN
Organización
Recursos Humanos
CAPÍTULO V: PLAN DE OPERACIONES
Ubicación geográfica Instalaciones
Capacidad y Layout Proceso
Maquinaria y Equipos Logística
CAPÍTULO VI: PLAN FINANCIERO
Estado de Resultados
Flujo de Efectivo
Balance
Punto de Equilibrio
Costos Márgenes bruto y operativo
CAPÍTULO VII: RIESGOS CRÍTICOS Y PROBLEMAS
ANEXO
BIBLIOGRAFÍA
Capitulo I: LA EMPRESA Y LA INDUSTRIA
We started Sambazon with the belief that what we do can change the world. And we think we can do it for the better. Açaí’s a powerful berry from the heart of the Amazon and by harvesting it in a meaningful way, we’re able to sustainably share its superfood nutrition with the world.
We were the first company to bring Açaí to the states and we’re in it for the long run. Since Day 1, we’ve been dedicated to our farmers, to you, and to the power of a positive future. We hope you’ll join our tribe of crazy change-making, do-gooders out there sharing purple smiles with the world.
· MISION
· SAMBAZON IS A TRIBE
BY SHARING ACAI, WE CAN MAKE A DIFFERENCE, INSPIRING (DELICIOUSLY) POSITIVE CHANGE.
Together, we’re a tribe of conscious individuals looking to make the world a better place. We make delicious organic products packed with the nutrient-rich power of Açaí and other Amazon superfoods. Everything we do and every ingredient we harvest is done consciously and purposefully so we can uphold our promise to the Brazilian Amazon, the planet and you.
· VISION
We see our company as the number one in Germany (an all Europe maybe?) for the consumption of Açaí based products. We are focused on creating new ways of introducing healthy options for peoples diets and helping them adapt in an easier way to this new and strong trend of becoming fitter and healthier.
· VALUE
SUSTAINABILITY IS WHO WE ARE.
PEOPLE.PLANET.PURPOSE
True sustainability is a holistic, regenerative act. Because of this, we will always hand harvest our superfoods in an honest and pragmatic way. We will always use our business model as a vehicle for positive change in the Brazilian Amazon. We will always be certified USDA Organic, Fair Trade, and non-GMO.
· WHEN YOU GO TO THE AMAZON, YOU GET IT.
It’s vibrant and amazing. And from the very first time we visited, we knew we had to do our part to protect it. With a little hard work, we realized sharing the good-for-you power of Açaí could make that happen. Of course, when we started back in 1999, we had big dreams and high hopes – like only working with locals, being Fair Trade, Organic, Vegan and nonGMO – and we’ve been able to do all those things since Day 1. To date, we employ over 30,000 locals in harvest, we’ve preserved millions of hectares of virgin rainforest, and we reinvest in every community we call home. Do Good. Be Good. Create Change.
· OUR TENETS
WE ARE HERE FOR SOMETHING BIGGER.
· Foster a healthy disregard for the impossible.
· Be fiercely committed to sustainability + all things organic / non GMO.
· Share superfoods that energize your body + soul.
· Live an active lifestyle that’s centered around vibrant health + wellness.
· Be honest, open, driven, purposeful, playful, curious and humble.
· Trust in “One tribe. One vibe.” Be radically transparent and radically inclusive.
· Measure success from a Triple Bottom Line: Social + Environmental + Economic.
THE INDUSTRY.
The report, titled "Acai Berry Market: Global Industry Analysis & Opportunity Assessment, 2016-2026," estimates that in 2016, more than 300,000 tonnes of acai berry products were sold across the world. Future Market Insights anticipates an impressive rise in global consumption of acai berry products, and expects the global sales to surpass 1 million tonnes by the end of 2026. During this forecast period, the global market for acai berry will reflect a volume CAGR of 12.5%. In terms of value, the global acai berry market has been estimated to be valued at US$ 696 Mn in 2016, and is expected to reach US$ 2,285.7 Mn towards the end of 2026, exhibiting a CAGR of 12.6%.
In addition to the rising use of acai berry in production of organic cosmetics, the report also observes that robust nutritional content of acai berry products have helped them to gain applicability in production of protein drinks and other beverages. Likewise, sales of acai berry increased over past three years due to the positive perception towards super-food, which consists enormous amount of nutritional content. The report predicts that in the years to come, the demand for acai berry pulp will be considerably higher than dried acai berries. Higher nutritional content of acai berry pulp will help it procure more than 80% of global acai berry sales throughout the forecast period.
Increasing demand for 'All Natural' preserving for frozen fruits, coupled with rising preference for acai with guarana (in Latin America) has also propelled the application of acai berry. In 2017 and beyond, acai berry products will be largely used for food & beverage applications, revenues from which are expected to surge at 13% CAGR. Application of acai berry in production of nutraceuticals is also expected to gain traction, showcasing an absolute $ opportunity of close of US$ 137 Mn between 2016 and 2026.
