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Academic portfolio

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Running Head: ACADEMIC PORTFOLIO 1

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ACADEMIC PORTFOLIO

Introduction

What is branding?

Branding is a market practice where firms create a name, symbol or design that is easily identifiable to the company. advertising, logo, customer service, reputation and merchandise promotion are areas where branding is developed. Branding has the following importance in marketing: recognition by customer of your brand markets then to carry their shopping or get their services at your company. market competition where it’s by branding that differentiate one and other firms in the market as the more recognition the more the returns. Easy new product introduction with presence of loyal customer it makes so easy for one to introduce new product on the market sine your brand already is trusted. Loyal customer and value shared, this is where customer develop trust to the company and become loyal to the company as it is a long-lasting loyalty and even transferable to future generation. The last benefit of branding is to enhance credibility and ease of purchase with customers, your firm and marketplace at large as customers by from firms they like, know and trust (Hammond, 2008).

What is an academic portfolio?

Academic portfolio is a selective collection of documents that shows what you have achieved in form of research terms, teaching and service provision. Academic portfolio strategies include making the its layout simple and straightforward, well organized and all about the work done. The other strategy is sequencing the projects in the portfolio which must make logical sense at it will attract whoever is giving out the job. the final strategy is creation of an engaging experience as it will help in the targeting the require several audiences despite who they are. Academic portfolio has the following benefit that is it allows one to be more personal and creative in order to expand their skills, knowledge and experience (Schultz, Yun, & Csaba, 2005).

Conclusion

In conclusion, Branding is a market practice where firms create a name, symbol or design that is easily identifiable to the company. Academic portfolio strategies include making the its layout simple and straightforward, well organized and all about the work done. The other strategy is sequencing the projects in the portfolio which must make logical sense at it will attract whoever is giving out the job.

References

Hammond, J. (2008). Branding your business: Promoting your business, attracting customers and standing out in the market place. Brand Halo.

Schultz, M., Yun, M. A., & Csaba, F. F. (2005). Corporate branding: Purpose/people/process : Towards the second wave of corporate branding. Copenhagen Business School Press DK.