Planning

CC: Executive Management Team

From: Mary Atha, CEO

Date: July 1, 20XX

Re: Doubling Sales

A goal of doubling our sales has been established by my executive management team. This is a newly created, bold, and audacious goal made possible by a win-win relationship with a white knight in the form of a venture capital firm. Retaining and hiring high quality human capital will be made possible by this new investment. Adoption of new leading edge technology and increased capacity will also be made possible by this infusion of new investment. Our company’s executive management team sees an exciting future for the organization.

Our goal can only be met with your help and that of the other middle managers of the company. We want you to empower your people, create synergy by re-organizing your department, and establish operational goals that can be measured, reported, and continuously improved.

The latent talents of our employees, we believe, are a source of untapped sustainable competitive advantage for the company. Reaching our goal of doubling sales is reliant on successfully engaging employees; our management team feels strongly about that. These efforts stand to be derailed by employee dissatisfaction if we do not do something about it right away. The sources of dissatisfaction must be found and fixed with the help of our human resources department. Accomplishing this objective is believed to be one of your highest priorities.

My executive management team and I believe that to efficiently manage your departments’ limited resources you must effectively plan, organize, lead, and control your department. Mistakes were made in the past. Taking the goals given to you by your vice president, breaking them down to supporting activities, communicating them to your staff, and measuring the results is the way for you to be a successful manager.

Good luck with your plans; we are counting on you.

Sincerely,

Mary Atha, CEO

Atha Corporation