competitive advantage in Banking

Title Page: Competitive advantage in the banking system.

Abstract

The paper aim to discuss the advantages of having competitive advantage in the banking system. For example, RIYAD Bank might offer a service at a lower price and more convenient and desirable to clients which will allow them to generate revenue and margin more than market rivals , Competitive advantages include cost , brand , quality and most importantly customer service . Also, the research will address RIYAD Bank services and products aligned with achieving the objectives of the vision of 2030..The main aim of the research is insuring meeting customers expectation, satisfaction of the services provided in order to increase the development of the economy , also a study of the upcoming merge between the two largest Saudi Banks (RIYAD Bank and NCB ) and its positive impacts on the economy , customers .One of the objectives of the research is addressing the importance of Digitization in the banking sector especially in RIYAD Bank and its relationship with attracting more customers , ensure their satisfaction with the services provided and the quality of the services . Finally, a comparison between Banks to understand the customer behavior and choice and preference. The data collection will include a questioner and a survey to employees, clients to support findings.

keywords:

Banking system, Banking Sector, Competitive advantage, digitization .