Project Plan

Prof. Johan Roos

Signature Assignment: Planning for Elicitation

By Group:

Mustafa Uzun, Shraddha Sherekar, Vikitha Veera

Content

1. An overview ……..………………….……………………………………………………………3

2. Elicitation plan ………………………………………..…………………………………………4

3. Project plan ……………………...…………….…………………………………………………5

4. References….…………………………………………………………………………………..…6

1. An Overview

Skype. It has a substantial market share (and mindshare), many people use it daily, yet nearly every core component of the program is seen as being out of date. The Skype corporation has been operating online for more than 20 years, and by spreading the word about its ability to make audio and video conversations via the internet instead of over the phone, it has grown its subscriber base.

Surveys, focus groups with observation, and floating questionnaires to clients who have used this product at least once are the finest ways to learn about the present status of the business and, consequently, the main product offering. It can be very helpful to identify the target audience and to provide useful inputs that could help define a future state for the product. Data obtained from online surveys through various e-commerce platforms with which the company has partnerships, data obtained from social media channels, and data from websites. Locals can provide insightful information that will serve as clear prompts for the company's R&D team as they plot the course for upcoming innovations or enhancements to current products.

Customer and influencer marketing-provided product evaluations are another crucial metric that may assist a business discover what consumers like and dislike about a product, as well as how they perceive its value, quality, and ability to effectively clean their teeth, among other things. The basic problem that the Skype team must overcome may be understood through root cause and opportunity analysis. Understanding the present situation of the product and the business may be accomplished with the use of this knowledge together with data from real surveys and website visitors.

2. Elicitation Plan

Elicitation Techniques:

1. Survey/Questionnaire

Stakeholders including end-users are presented with a series of questions over a survey or a questionnaire to help quantify their opinions. Following the gathering of the responses here, data is evaluated to determine the stakeholders' areas of focus that need improvement. High priority risks should be the basis for questions. Direct and clear questions are best. Closed-ended questions will help us focus on areas that we know need improvement while open-ended ones will help us comprehend what we may have overlooked.

Advantage:

The benefit of following this process is that data from a broad audience is simple to obtain and time taken to receive participants' responses is short as opposed to interviews which can be time consuming. On the plus side, we can obtain more reliable information.

Disadvantage: As we know, surveys do not pique a users interest and as a result we may not receive responses in time. To counter that, we can notify the respondents and ask them to complete the survey once it is ready and we plan on incentivizing this through discounted sign-up plans offered to the first 100 that clear the survey in order to attract maximum participation. To engage more users, we are also looking into influencer marketing as market statistics suggests that compared to 38% who believe in the content created by brands, 61% of consumers trust recommendations from influencers. Compared to branded postings, influencer-generated content performs better and generates more interaction, according to 60% of marketers.

2. Focus Groups:

A focus group is a discussion where opinions on a certain theme are gathered. That being said, the discussion need not be limited to one theme alone. Stakeholders may want to gather ideas around different areas of improvement, and outcomes from these sessions are typically examined and presented to the relevant stakeholders. As a focus group normally has six to twelve participants, we plan on creating focus groups involving subject matter experts to convene these sessions with members in their domain. As individuals belonging to the same line of work, they may be able to generate better ideas from their existing knowledge and anticipation of what aspects need improvement.

Advantages:

Having focus groups is known to be enriching as it involves active engagement and promotes the idea of ownership among employees. It is also time saving in comparison to one-to-one interviews conducted to gain individual insights. We aim to foster a sense of ownership and togetherness within the organization and this will mutually benefit both the organization and the workers.

Disadvantages:

It may be tough to bring everyone together on the same page, to discuss the same thing at the same time. A skilled moderator with a plan is who we will employ to ensure that the participants understand the purpose of the session and feel comfortable to contribute their opinions/insights to come up with solutions. Sending out the agenda of the focus group session at least a week in advance will give participants enough room to think over the theme and will help them come prepared.

· How will you utilize social media listening?

· Where will you store the data (excel, Google Drive, etc.)?

· How will you clean and prep data for analysis?

· How will you analyze data?

· How will you communicate findings?

· What are some of the risks concerning data quality? How will you mitigate them?

3. Project Plan

XXXX.

References