Assessment 4: Capstone Project (NEED ASSESSMENTS 1-3)

You may find these resources on evidence-based decision making useful as you explore this topic:

• Building Your Credibility. • This brief video provides an overview of how

evidence-based decisions improve credibility. • Center for Evidence-based Management. (n.d.). Articles

on evidence-based management. https:// www.cebma.org/articles/

• Barends, E., Rousseau, D. M., & Briner, R. B. (2014). Evidence-based management: The basic principles [PDF]. https://www.cebma.org/wp-content/uploads/ Evidence-Based-Practice-The-Basic-Principles-vs- Dec-2015.pdf

• This is great primer on evidence-based decisions. • Center for Evidence-based Management. (n.d.). Our

presentations. https://www.cebma.org/presentations/ • Center for Evidence-Based Management. (n.d.). What is

evidence-based management? https://www.cebma.org/ faq/evidence-based-management/

• Decision Innovation. (n.d.). Evidence based decision making builds the case for the preferred solution. http:// www.decision-making-solutions.com/evidence-based- decision-making.html

• Read this brief article to see what types of evidence are important and why, as well as to be aware of cautions against misuse of evidence that could damage your credibility.

• Pfeffer, J., & Sutton, R. I. (2006, January). Evidence- based management. Harvard Business Review, 84(1), 62–74.

Strong writing leaves an impact, solicits responses, and

connects with the intended audience through storytelling. You might find these chapters useful for crafting the story of your business topic via text and images:

• Huber, A. M. (2018). Telling the design story: Effective and engaging communication. Taylor & Francis.

• Chapter 3, "Story Design." • Chapter 4, "Writing for Impact." • Chapter 6, "Visual Storytelling." • Chapter 7, "Storytelling with Information." • Chapter 8, "Storytelling with Ideas."