Marketing Short Question1

(1) The following questions are based on the HBS FISHER-PRICE BENELUX (FP) Case.

(a) Based on your assessment, what is the central problem facing FP? EXPLAIN your answer in detail.

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(b) IDENTIFY AND EXPLAIN in SUBSTANTIVE DETAIL EACH OF the 3 alternative distribution options being considered by FP management.

Alternative Distribution Option 1 (Provide Sub-Heading):

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Alternative Distribution Option 2 (Provide Sub-Heading):

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Alternative Distribution Option 3 (Provide Sub-Heading):

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(c) IDENTIFY AND EXPLAIN as exhaustively as possible the ADVANTAGES and DISADVANTAGES of EACH of the 3 alternative distribution options being considered by FP management?

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PROS FOR ALTERNATIVE DISTRIBUTION OPTION 1	CONS FOR ALTERNATIVE DISTRIBUTION OPTION 1
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PROS FOR ALTERNATIVE DISTRIBUTION OPTION 2	CONS FOR ALTERNATIVE DISTRIBUTION OPTION 2
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PROS FOR ALTERNATIVE DISTRIBUTION OPTION 3	CONS FOR ALTERNATIVE DISTRIBUTION OPTION 3
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(d) EXPLAIN IN DETAIL what do the financial metrics indicate for each of the 3 options being considered by FP management?

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FINANCIAL METRICS	OPTION 1	OPTION 2	OPTION 3
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(e) Which option would you suggest be implemented by FP management? Why? Fully defend your suggestion.

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(f) Without the efforts of the distributors, FP would not have been able to gain a market presence in the BENELUX markets. In your opinion, is it ethical or unethical to “use and then dump” the intermediaries that have helped a company gain presence in international markets. EXPLAIN your answer in detail.

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