Order 862853: What issues may arise when small luxury [fashion] brands try to expand globally and how can the risk of failure be mitigated during the execution of their global plan?

NB: Word lengths are for guidance only

Marks available

Marks awarded

Introduction (500 words)

5

Literature Review (2000 words)

30

Methods (300 words)

5

Recommendations / Analysis (1500 words)

45

Conclusion (700 words)

5

Presentation

10

SUB TOTAL

100

Presentation (10 marks)

A high standard of presentation is expected. Marks can be deducted for any of the following inadequacies of presentation:

Referencing (requirements below)

Sufficient referencing to support arguments

Correct use of the Harvard system

In-text citation included bibliography

Bibliographic citation appears in text

Formatting (requirements below)

Comply with the specified formatting instructions

General presentation (requirements below)

Adequate and clear abstract

Inclusion of

· illegible tables and diagrams

· tables and diagrams without captions

· tables and diagrams without source references

(where appropriate)

Minimal errors of grammar that inhibit understanding

Minimal spelling errors/typos

DETAILED MARKING CRITERIA & COMMENT SHEET

Introduction (500 words)

Max 5 marks

Comments

Is the rationale/justification for the research clearly explained?

Are the research question(s), hypotheses, aims and objectives clearly stated?

Literature Review (1500 words)

Max 30 marks

Has appropriate literature been chosen for review?

Is there sufficient competence displayed in the critical evaluation of the literature?

· Is the student able to evaluate critically the literature selected to review?

· Are the points well made? Are they based on the evidence presented?

· Is evidence used well to support the opinion being expressed?

· Can the student synthesise an argument?

Is the review broad / extensive enough?

Methods (300 words)

Max 5 marks

Have appropriate methods been used to tackle the research question/problem?

Is there an adequate explanation of how the methods were used?

Is there an adequate explanation of the data collection process and choices made (e.g. sampling, selection of data base, conceptual framework)? (where appropriate)

Is there an awareness of any limitations in the approach taken?

Analysis & Findings (1500 words)

Max 45 marks

Has the material been presented effectively through the use of appropriate summaries/tables/diagrams or other appropriate presentation devices?

Has the material been analysed rather than described?

Is there evidence of the competent use of specific techniques (at a level appropriate for an UG student)?

Is the student able to evaluate critically the material they have collected?

· Is there evidence of the ability to draw effective inferences or conclusions from the analysis?

· Are the implications of the results/findings discussed adequately?

· Is there an attempt to relate the results/findings to the literature reviewed?

· Are the results/findings used explicitly to answer the original question?

Conclusion (500 words)

Max 5 marks

Has the contribution to knowledge been adequately identified by highlighting the benefits or potential applications of the knowledge derived from the study?

Are limitations adequately discussed?

Are areas for possible further study identified?