Assessment 2: Demand Management Plan

The following resources provide information about demand management's role and how to plan and manage demand: 

• Chase, C. W., Jr. (2016). Demand-driven planning: A practitioner's guide for people, process, analytics, and technology. Hoboken, NJ: John Wiley and Sons, Inc.

• Gligor, D. M. (2014). The role of demand management in achieving supply chain agility. Supply Chain Management, 19(5), 577–591.

• Krajewski, L. J., Malhotra, M. K., & Pitzman, L. P. (2019). Operations management: Processes and supply chains (12th ed.). New York, NY: Pearson. Available from the bookstore.

• Chapter 8: Forecasting. • Chapter 10: Operations Planning and Scheduling. • Chapter 11: Resource Planning. 

• Maklan, S., Knox, S., & Peppard, J. (2011). Why CRM fails and how to fix it. MIT Sloan Management Review, 52(4), 77–85.