3.26 creative management and marketing

Faculty of Business and Law Assignment Brief

Module Title	Creative Management and Marketing	Assignment Number	2
Module Code	ENTE 3506	Assignment Title	Essay
Module Leader	Angie Worwood	Assignment Weighting	50%

Submission Date/Time:

Week 27: April 2nd 2024 (Tuesday 12pm midday)

Assessment Information – What you need to do

You are required to choose 1 of the following topics

ESSAY TOPIC 1 (Chose either (a) or (b)

1. Within the theoretical framework explaining that creativity and innovation are a product of person-environment interactions (Kwan et al., 2018, p. 167), some empirical studies arguably concluded that certain Hofstede (2011)’s dimensions of national culture influence an individual’s creativity and innovation.

(a) Using two big names in the world of innovation, Jack Ma and Jeff Beszos as reference to the Eastern and Western cultures, explain how dimensions of national cultures can affect a person’s creativity/innovation. OR

(b) Using Aliko Dangote or any other Forbe-listed African entrepreneur as reference to national cultures in Africa, explain how the convergence of Western and Eastern cultures can shape a person’s creativity/innovation.

Hofstede, G. (2011). Dimensionalizing cultures: The Hofstede Model in context. Online Readings in Psychology and Culture, 2(1), 2307–0919. http://scholarworks.gvsu.edu/orpc/vol2/iss1/8

Kwan, L. Y. Y., Leung, A. K. -y., & Liou, S. (2018). Culture, creativity, and innovation. Journal of Cross-Cultural Psychology, 49(2), 165–170. https://doi.org/10.1177/0022022117753306

ESSAY TOPIC 2

Define the concept of crowd Sourcing. Choose and define one or more crowd sourcing models and apply them to a business case study of your choice - analyse the successes and failures of its incorporation. Advise on future crowdsourcing method opportunities for your chosen case study and justify why these methods should be incorporated.

Additional Optional Essay Choice for Business and Finance (BAF) Students :

2. Crowd funding platforms are an effective alternative to banks for raising money. Using a case study of your choice, analyse to what extent this statement is accurate.

Assessment Information – What you need to do

The above essay titles are designed to be broad in scope. Therefore, your answer should be narrowed down to an aim that should be clarified in your introduction.

· Define concepts and provide sources for them before applying them

· Critique theories by comparing and contrasting them

· Enrich your synthesis with illustrations to underpin theories and your arguments

· A maximum of three Appendices is permitted, but not required

· Any diagrams, Models Tables and Graphs should be placed in the appendix

Structure

· Provide a front sheet with your p number, title of Essay, tutor name, and a word count

· There should be a minimum of 15 different, academically credible references in your text

· The word count is 1500 words, 10% +/- is acceptable. Above or below this will impact your overall grade

MARKING CRITERIA FOR ASSIGNMENT 2 - INDIVIDUAL ESSAY

(WHAT WE USE TO MARK YOUR WORK)

INTRODUCTION (10%)	Introduction shows planning, aims and sources to be used in main body of essay.
EVIDENCE OF RESEARCH (20%)	Quality of definitions and references. Demonstrate the use of diverse sources cited within the text. A reference list of a minimum of 15 credible sources. Harvard referencing seen in line with De Montfort University Harvard Business Guide.
ANALYSIS (20%)	The quality of analysis should be demonstrated. Present theoretical concepts based on the field. The essay be clearly situated within the current debates to evaluate the arguments presented within the existing literature area.
ILLUSTRATION (15%)	Quality case study application - Q2 & Q3 Draw on business cases to illustrate how existing businesses have been able to use the concepts. OR Q1 Draw on case study countries –to illustrate the impacts of culture on creativity.
OVERALL IMPRESSIONS (20%)	Fluid structure to essay, which laterally builds upon the research, through to analysis and where appropriate offers recommendations from findings.
Creativity (15%)	Independent and creative essay planning and research choices, show that the author has been devised their essay, which expands the boundaries of the taught lessons. Independent design through case examples and research choices.

How to Submit your Assessment

The assessment must be submitted by 12:00 noon (GMT/BST) on Turnitin. No paper copies are required. You can access the submission link through the module web.

· Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.

· Please ensure that you have submitted your work using the correct file format, unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.

· All work submitted after the submission deadline without a valid and approved reason will be subject to the University regulations on late submissions.

· If an assessment is submitted up to 14 days late the mark for the work will be capped at the pass mark of 40 per cent for undergraduate modules or 50 per cent for postgraduate modules

· If an assessment is submitted beyond 14 calendar days late the work will receive a mark of zero per cent

· The above applies to a student’s first attempt at the assessment. If work submitted as a reassessment of a previously failed assessment task is submitted later than the deadline the work will immediately be given a mark of zero per cent

· If an assessment which is marked as pass/fail rather than given a percentage mark is submitted later than the deadline, the work will immediately be marked as a fail

The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline. You will find information about applying for extensions and deferrals here.

· Students MUST keep a copy and/or an electronic file of their assignment.

· Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

Academic Support and Your Well-being

Referencing is the process of acknowledging other people’s work when you have used it in your assignment or research. It allows the reader to locate your source material as quickly and easily as possible so that they can read these sources themselves and verify the validity of your arguments. Referencing provides the link between what you write and the evidence on which it is based.

You identify the sources that you have used by citing them in the text of your assignment (called citations or in-text citations) and referencing them at the end of your assignment (called

the reference list or end-text citations). The reference list only includes the sources cited in your text. The main referencing guide can be found here and includes information on the basics of

Academic Integrity

In submitting a piece of work for assessment it is essential that you understand the University's requirements for maintaining academic integrity and ensure that the work does not contravene University regulations. Some examples of behaviour that would not be considered acceptable include plagiarism, re-use of previously assessed work, collusion with others and purchasing your assignment from a third party. For more information on academic offences, bad academic practice, and academic penalties, please read chapter four of our academic regulations.

This document is for De Montfort University use and should not be passed to third parties or posted on any website.

Return of Marked Work

You can expect to have feedback returned to you within 15 working days. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online using the grade mark and rubric criteria provided. It is important that you access the feedback you receive as this will help to make improvements to your later work, you can request a meeting with your Module Leader or Personal Tutor to discuss your feedback in more detail.

Marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed their review.

More information on assessment and feedback can be found here .

Assignment Brief Template

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Academic Integrity and Generative AI Use

In submitting a piece of work for assessment it is essential that you understand the University's requirements for maintaining academic integrity and ensure that the work does not contravene University regulations. Some examples of behaviour that would not be considered acceptable include plagiarism, re-use of previously assessed work, collusion with others and purchasing your assignment from a third party. For more information on academic offences, bad academic practice, and academic penalties, please read chapter four of our academic regulations.

Module leaders are allowed to decide what approach they wish to take on Generative AI use. Choose one of the two statements in bold below. Delete the statement that does not apply. If you opt for selective use, you will need to specify what can be used and how it may be used.

Generative AI tools cannot be used for this assessment. You must not use generative artificial intelligence (AI) to generate any materials or content in relation to your assessment.

Generative AI tools may be used selectively for this assessment.  Module Leaders will need to define in what ways they want students to use AI tools and how they wish them to use them.

Any use of generative AI needs to be appropriately acknowledged. Students should add a statement explaining which technologies were used, how they were used and how this output was then used to complete the assignment. Direct use of outputs should be cited.

Examples of a student acknowledgement statement are shown below:

Statement of acknowledgment 1 - generative AI used when module leader allows it.

I have used ( list all AI system (s) used and links e.g., Google’s Bard, https://bard.google.com) to ( provide details of how you have used generative artificial intelligence e.g., to breakdown some of the concepts taught on the module). The prompt (s) I have used are ( include the prompt (s) e.g., you are an enthusiastic tutor who is also an experienced economist, help me understand the concept of game theory with explanations and examples). What was generated from these prompts was used to ( explain how they were used in your submission, e.g., develop a section on game theory exemplars).

Statement of acknowledgment 2 – generative AI not used when module leader allows it.

This assessment has not used any generative-AI.

You can find the library guide on generative AI use here - https://library.dmu.ac.uk/genai

Faculty of Business and Law Grade Descriptors

This is a guide to the criteria used by staff in the Faculty of Business and Law assigning a mark to a piece of undergraduate work. The final mark awarded to a piece of work will be informed by its predominant correspondence to these descriptors. The University generic descriptors as well as advice for students can be accessed at: http://www.dmu.ac.uk/about-dmu/quality-management-and-policy/academic- quality/learning-teaching-assessment/mark-descriptors.aspx

Modules are marked on a range of 0-100%. Mark descriptors are given in the table below. A mark below 40% indicates a Fail grade (the shaded boxes).

Mark Range	Criteria	Classification
90-100%	Indicates that no fault can be found with the work other than very minor errors, for example typographical, or perhaps failure to satisfy the most challenging and exacting demands of the assessment.	First class honours Distinction
80-89%	Indicates a very high level of understanding evidenced by an ability to engage critically and analytically with source material. Likely to exhibit independent lines of argument. Only minor errors or omissions.	First class honours Distinction
70-79%	Judged to be very good, yet not outstanding. May contain minor errors or omissions. A well-developed response showing clear knowledge and the ability to interpret and/or apply that knowledge.	First class honours Distinction
60-69%	Indicates a sound understanding of basic points and principles but with some failure to express or to apply them properly. Hence the answer is essentially correct, has some errors or omissions, and is not seriously flawed.	Upper second-class honours (2:1) Merit
50-59%	Indicates a more limited understanding of basic points and principles, with significant errors and omissions. These errors and omissions, however, do not cast doubt on the basic level of understanding.	Lower second-class honours (2:2) Pass
40-49%	Indicates questionable understanding of basic points and principles yet sufficient to show that learning outcomes have been achieved at a rudimentary level.	Third-class honours Pass
30-39%	Indicates an answer that shows only weakly developed elements of understanding. The learning outcomes have been insufficiently realised.	Fail
20-29%	Very little knowledge has been demonstrated and the presentation shows little coherence of material or argument.	Fail
0-19%	Only isolated or no knowledge displayed.	Fail

This document is for De Montfort University use and should not be passed to third parties or posted on any website.

Assignment Brief Template

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