Uptown Swirl Business Plan

Company Description and SWOT analysis

Company Description

Uptown Swirl is a NAB company that deals in the production of soft drinks within the market. The company focuses on the creation of services that are based on the needs of the customers within the market. The name is based on the positive focus on the company which focuses on the key interest of the market in a positive way. Ideally, Uptown Swirl is based on the energy that is generated in the activity. The action leads to the creation of positive interactions between the customers and the company because it reflects on the interest of the company in a manner that is perfectly appealing. The soft drink would have different flavors that are based on the interest of the customers. Some of the flavors would include orange, mango, pineapple and black current. Ideally, it is a practice that leads to the creation of a positive appeal to the market.

Mission Statement

The mission of the company is to create products that satisfy the thirsty needs of the customers through different flavors. The mission statement selected is based on the interest of the development of a program that focuses on the needs of the company only. It is a factor that enables the team of employees to positively adhere to the company practices that entails the creation of goals that focus on the interest of the company (Nab, van Keulen& Pilot,2014). It creates an organizational culture that is focused on the implementation of realistic goals that are based on the purpose of the company. The application of mission in encouraging and motivating employees is a key issue of concern that is based on the interest of the company. Therefore, the mission statement of the company is fully effectual in the implementation of company goals.

Trends in the Industry

NAB industry is constantly changing based on the changes in the needs of the customers. It is a practice that is focused on the long-term orientation of the company goals and survival within the industry. Apparently, the use of chocolate flavors is new of the popular company trends that is popular in the country. It is a practice that is deeply embedded in the changes and preferences of the company (Perrott, 2015). The adherence to the trends enables the company to come up with management practices that are focused on the future survival of the company within the competitive industry. Ideally, the adoption of the flavor production creates a positive competitive position for the company within the competitive industry that it operates within. Therefore, the trends play an effectual role in the creation of the company dominant position within the market.

Strategic Position

The application of brand strategy is a practice that positively elevates the position of the company. It is a strategic position that facilitates the company to focus on a position that is key in the creation of a competitive advantage. Ideally, the practice leads to the elevation of better industrial positions that are focused on the long-term advantage that the company is expected to experience. Brand positioning entails the production of quality products that are appealing to the market(Nab, van Keulen& Pilot, 2014). It enables the company to have a competitive advantage over the other competing companies within the market. Focusing on the brand positioning is a key factor that the company is keen at capitalizing based on the profitability involved in the adoption of the appropriate company practices that reflects on the interest of the company.

Distribution Channels

The distribution channels that the company applies in this specified scenario plays an important role in this respective case. The company would focus on distributing the product to the whole sellers. The wholesalerswould purchase the product t a wholesale price. Indicating the retail price of the product is an influential element that would be positively adopted. The practice would create the appropriate channels of operations that positively reflects the interest of the company(Perrott, 2015). Selling to the consumers directly is also a practice that would enable the company to be fully effective in the communication of its goals which is an elemental matter of concern. Ideally, it is a practice that would be utilized in the initial stages of the company which is an elemental practice that needs to be positively utilized.

Risks

The company is likely to face risks while operating within the market. One of the dominant risks that would affect the company is the regulatory risk that the company would face. It is a practice that is associated with the regulations that are placed by the government. This is in terms of the pricing and the use of ingredients such as sugar in the production of the services which is an elemental matter of concern in this case (Leonard, 2017). Financial risk is part of the hazard that the company is likely to experience in this particular scenario. The action lead to the proper communication of the company goals and initiatives in a positive way that positively appeals to the market. The other risks that the company would face is the strategic risks. This is associated with the creation of strategies that fails to be fully effective when implemented.

SWOT

The strength of the company is focused on the internal factors that make it to be fully effectual. In this case, the company has an experienced management with superior production technology. This enable the company to meet up its goals by providing quality products that perfectly appeals to the market (Prasad, Khanduja& Sharma, 2018). The weakness of the company focuses on the external factors that creates vulnerability for the company. Factor such as lack of market awareness of the company product is a key weakness that affects the company in a negative way. The opportunity is based internal factors that the company has. The distribution of unique flavors of soft drinks is an opportunity that the company would address. The threats come from the external environmentcomes from the new entrants to the market.

Conclusion

In summary, Uptown Swirl is a NAB company that deals in the production of soft drinks within the market. The company focuses on the creation of services that are based on the needs of the customers within the market.The company is likely to face risks while operating within the market. One of the dominant risks that would affect the company is the regulatory risk that the company would face.The application of brand strategy is a practice that positively elevates the position of the company. It is a strategic position that facilitates the company to focus on a position that is key in the creation of a competitive advantage.The mission of the company is to create products that satisfy the thirsty needs of the customers through different flavors. The mission statement selected is based on the interest of the development of a program that focuses on the needs of the company only.

References

Leonard, M. (2017). Marketing Literature Review. Journal of Marketing, 58(3), 106–117.

Nab, J., van Keulen, H., & Pilot, A. (2014). Strategies of Expert Teachers for Teaching Identification of Business Opportunities. Industry and Higher Education, 28(2), 97–111.

Perrott, B. (2015). Towards a manager’s model for e-business strategy decisions. Journal of General Management, 30(4), 73–90.

Prasad, S., Khanduja, D., & Sharma, S. K. (2018). Integration of SWOT analysis with hybrid modified TOPSIS for the lean strategy evaluation. Proceedings of the Institution of Mechanical Engineers, Part B: Journal of Engineering Manufacture, 232(7), 1295–1309.